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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and executing field marketing strategies within the B2B SaaS ecosystem, focusing on event management, audience engagement, and sales activation. Proven ability to manage budgets, negotiate partnerships, and drive measurable ROI from events.
Highest-signal resume keywords
B2B SaaS ExperienceEvent ManagementSales Activation StrategyBudget OwnershipNegotiation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Field Marketing StrategyEvent ExecutionROI MeasurementAudience EngagementVendor Management
Soft Skills
Highly OrganisedStrong Negotiation SkillsEditorial InstinctPerformance-Driven
Industry Keywords
European Sales EcosystemGTM EcosystemCustomer RetentionPartnership EventsTrade Shows
About the role
Key responsibilities & impact- Build lemlist’s field marketing channel from scratch to generate larger deals and support strategic customer retention and growth
- Decide which conferences to invest in, which partner events to build and which owned events to run
- Own the field marketing budget and collaborate with Marketing, Partnerships and Sales
- Draft field strategy covering audience, objectives and event-based reach
- Identify, negotiate and execute paid events and partner events
- Create owned event formats and organise customer workshops
- Manage sponsored conferences and trade shows through booths, speaking opportunities and creative activations
- Organise lemlist experiences including HQ meetups, executive dinners, workshops and webinars
- Curate relevant events, sponsorships and partners based on audience quality, pipeline potential and brand impact
- Find and secure speakers; define themes; oversee agendas, talks, workshops and speaker materials
- Own event execution, vendor management, logistics, venues, catering, booth production, equipment and travel
- Collaborate with French and EMEA Sales to define targets and pipeline objectives
- Select Sales representatives, activate networks, book meetings and manage pre-event outreach
- Own post-event follow-up to convert conversations into opportunities
- Track meetings, sourced and influenced pipeline, opportunities, conversion rates, revenue and brand impact
- Build ROI measurement, event investment strategy, Sales activation playbook and partner relationships
- Generate $2M pipeline from events within 12 months and achieve overall event breakeven
- Make lemlist events a key ecosystem destination and drive customer adoption, upsell and customer stories
- Potentially launch a lemlist swag store and rewards program
Requirements
What you’ll need- B2B SaaS native with knowledge of the European Sales and GTM ecosystem, key players, communities and events
- Passion for Sales; Sales experience is ideally preferred
- Performance-driven, able to own a budget and prove its impact
- Hands-on ability to build strategy and handle event execution details
- Strong editorial instinct and understanding of Sales audiences
- Ability to coordinate Sales reps, speakers, partners and vendors
- Highly organised and able to run several events at once
- Strong negotiation skills
- Fluent in English
- French is a plus
- Experience creating an event or activation people continued discussing is a bonus
- Must submit LinkedIn profile and one event or activation example with links, photos and results
Benefits
Comp & perks- Profitable and 100% bootstrapped company
- Worldwide scope with Paris HQ as home base for owned events
- Opportunity to work on events for lemlist and claap
- €300K annual field marketing budget ownership
- Opportunity to launch a swag store and rewards program
- Flexible hybrid work arrangement (as indicated by workplace type)