Associate Director, Marketing

Lexeo Therapeutics

. Partner with the Senior Director, Marketing to enhance and execute the LX2006 US launch strategy and brand plan .

Posted 11/6/2026full-timeNew York City • New York • United StatesSenior💰 $170,000 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing launch strategies and brand plans within the biopharmaceutical industry, with a strong focus on HCP and patient engagement, market research, and cross-functional project management. Proficient in analyzing market data and managing compliance requirements to drive successful product launches.

Highest-signal resume keywords

Biopharmaceutical Industry ExperienceBrand Strategy DevelopmentProject Management SkillsMarket Research ManagementHCP Engagement Campaigns

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Launch Strategy DevelopmentMarket Research DesignData AnalysisKPI DefinitionBrand PositioningCampaign DevelopmentSegmentationForecastingCompliance KnowledgeVendor Management

Soft Skills

Excellent Communication SkillsLeadership Without AuthoritySelf-Starter MindsetCollaborationProblem-Solving

Certifications & Qualifications

MBA or Advanced Degree

Industry Keywords

Gene TherapyCell and Gene TherapyRare DiseaseMarket AccessPricing and ReimbursementCardiology MarketingNeurology MarketingHTA RequirementsLaunch ReadinessCross-Functional Teams

About the role

Key responsibilities & impact

Partner with the Senior Director, Marketing to enhance and execute the LX2006 US launch strategy and brand plan
Translate strategy into an integrated launch roadmap and prepare materials for Launch Readiness Reviews, senior leadership, Board discussions and investor calls
Define launch KPIs and analytics and CRM capabilities needed to track launch performance
Serve as a core member of the US and ex-US Launch Readiness Teams
Drive launch timelines, deliverables, interdependencies, risks and decisions across cross-functional teams
Lead HCP, patient/caregiver and payer research programs for LX2006 and translate findings into recommendations
Own the Friedreich ataxia competitive intelligence program
Lead global brand development, including naming, trademark activities, brand identity and brand book
Develop and deploy disease-awareness and branded HCP and patient campaigns
Manage creative and media agencies and the medical/legal/regulatory review process
Build prescriber, account and treatment center universes using claims and third-party data
Define targeting and segmentation and support treatment center mapping, readiness assessments and referral pathways
Develop and execute HCP and KOL engagement plans
Support ex-US launch sequencing and go-to-market planning
Develop launch materials and contribute to field training, launch meetings and plan-of-action planning
Support early commercial planning for LX2020, including target product profile development, research, segmentation, market sizing and pivotal trial design input
Manage marketing budgets, statements of work and vendor relationships
Help scale the team and contribute to a collaborative cross-functional commercial culture

Requirements

What you’ll need

MBA or other advanced degree required
Minimum of 7 years of experience in the biopharmaceutical industry, including direct marketing experience on a launch brand and/or in rare disease
Demonstrated experience developing brand strategy, positioning and HCP and/or patient campaigns, including agency management and MLR review
Hands-on experience designing and managing primary market research and translating insights into strategy
Strong analytical skills, with comfort working with claims and other secondary data, forecasts and market sizing
Exceptional project management skills and ability to lead cross-functional teams without direct authority while managing multiple workstreams
Excellent written and verbal communication skills, including synthesizing complex information into concise, executive-ready narratives for senior leadership and the Board
Working knowledge of US compliance requirements governing pre-approval and promotional activities
Self-starter with a builder mindset who thrives in a lean, fast-paced, pre-commercial environment
Ability to travel as needed
Gene therapy or cell and gene therapy launch experience is a significant plus
Prior management or strategy consulting experience in life sciences
Experience in cardiology and/or neurology marketing
Exposure to market access, pricing and reimbursement for high-cost, one-time therapies
Global or ex-US launch experience, including familiarity with HTA requirements

Benefits

Comp & perks

Hybrid work culture with 2 days in the New York City office and 3 days working from home
EEO employer committed to a diverse and enriching work environment