Director, Go-to-Market Strategy – Government

LexisNexis

. Lead and execute go-to-market plans for products and features serving government customers .

Posted 10/8/2026full-timeUnited StatesLead💰 $136,100 - $252,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in go-to-market strategy and product marketing for government customers, with a strong ability to translate complex capabilities into clear customer value and actionable recommendations. Proven track record in sales enablement, stakeholder alignment, and managing cross-functional initiatives.

Highest-signal resume keywords

Go-To-Market StrategyProduct MarketingSales EnablementGovernment Market ExperienceCross-Functional Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Insights AnalysisSales Material DevelopmentSuccess Metrics TrackingLaunch PlanningCustomer Engagement Strategies

Soft Skills

Strong Writing SkillsPresentation SkillsStorytelling SkillsCollaboration SkillsInfluencing Skills

Industry Keywords

Public-Sector Buying ProcessesProcurement CyclesStakeholder NeedsProduct AdoptionLaunch Readiness

About the role

Key responsibilities & impact

Lead and execute go-to-market plans for products and features serving government customers
Define target audiences, priority use cases, positioning, messaging, and launch objectives
Coordinate launch activities across Product, Sales, Marketing, and other stakeholders to ensure launch readiness
Gather and synthesize customer, market, competitive, and sales insights to inform strategy and product planning
Translate government mission needs, procurement considerations, and adoption barriers into actionable recommendations
Create sales enablement materials including pitch decks, solution briefs, use-case narratives, competitive guidance, and value frameworks
Deliver training and support strategic opportunities through tailored messaging, presentations, and demonstrations
Define and track success metrics including launch readiness, customer engagement, pipeline contribution, and product adoption

Requirements

What you’ll need

Demonstrated experience in go-to-market strategy, product marketing, sales enablement, or a related function, including leadership of cross-functional initiatives
Experience serving government markets and understanding of public-sector buying processes, procurement cycles, and stakeholder needs
Track record of bringing products or features to market and translating complex capabilities into clear customer value
Strong writing, presentation, and storytelling skills
Experience developing persuasive sales and customer-facing materials
Ability to turn customer and market insights into practical recommendations for product and commercial teams
Strong collaboration and influencing skills, including the ability to align stakeholders without direct authority
Ability to manage multiple priorities, establish measurable objectives, and drive work from strategy through execution
Must be a local candidate for the Dayton, Ohio or Washington, DC office

Benefits

Comp & perks

Annual incentive bonus
Wellbeing initiatives
Shared parental leave
Study assistance
Sabbaticals
Flexible working hours
Country-specific benefits
Accommodation or adjustment support during the hiring process