Product Marketing & Enablement Specialist

LexisNexis

. Lead product marketing and go-to-market strategy for Life Sciences solutions, including positioning, messaging and value proposition development .

Posted 10/8/2026full-timeHorsham • Pennsylvania • United StatesMid-LevelSenior💰 $78,800 - $131,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Product Marketing and Sales Enablement within the Life Sciences sector, with a strong focus on developing go-to-market strategies, customer-facing content, and regulatory compliance. Proficient in leveraging AI tools to enhance marketing efforts and drive customer growth.

Highest-signal resume keywords

B2B Product MarketingSales EnablementLife Sciences Industry KnowledgeGo-To-Market Strategy DevelopmentAI-Enabled Tools Experience

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Product PositioningValue Proposition DevelopmentCustomer Persona DevelopmentCompetitive PositioningObjection-Handling FrameworksSales Enablement ToolsContent CreationProject ManagementRegulatory ComplianceMarket Analysis

Soft Skills

Excellent Writing SkillsStrong Collaboration SkillsHands-On MindsetCommercial MindsetAbility to Adapt to Fast-Paced Environments

Tools & Technologies

SharePointAI ToolsDigital Marketing ChannelsSales Training ResourcesWebinar Platforms

Industry Keywords

Life SciencesPharmaceuticalsMedical DevicesRegulatory AffairsRegulatory Technology

About the role

Key responsibilities & impact

Lead product marketing and go-to-market strategy for Life Sciences solutions, including positioning, messaging and value proposition development
Translate complex regulatory, data and service offerings into clear, differentiated customer value and commercial narratives
Develop customer personas, use cases, competitive positioning and objection-handling frameworks
Partner with Product, Regulatory Services, Sales and subject matter experts to incorporate customer and market insights into product positioning
Create and execute go-to-market plans for product launches, enhancements and new capabilities
Align product roadmap priorities with customer needs, market trends and commercial opportunities
Monitor competitive activity, regulatory developments and market dynamics to provide actionable business recommendations
Develop and maintain sales enablement resources, including pitch decks, product briefs, solution overviews, FAQs and competitive materials
Collaborate with Sales teams to identify and address messaging, training and content gaps throughout the buyer journey
Support sales readiness initiatives through training materials, launch communications and product update resources
Contribute to strategic account presentations, proposals and high-value commercial opportunities
Manage and optimize the Life Sciences Asset Platform in SharePoint
Create customer-facing content such as thought leadership, blogs, one-pagers, webinars and campaign assets
Partner with internal experts to develop differentiated perspectives on Life Sciences and regulatory topics
Ensure consistency and accuracy of messaging across marketing campaigns, digital channels and sales materials
Support webinar and event marketing activities, including messaging development, speaker preparation and follow-up content
Identify and pursue speaking engagements and thought leadership opportunities, including proposal and abstract development
Leverage approved AI tools to accelerate research, content creation, information synthesis and workflow efficiency
Drive adoption of AI and automation to improve the speed, quality and scalability of product marketing and sales enablement efforts
Apply sound judgment and quality controls to ensure accuracy, compliance, privacy and regulatory adherence

Requirements

What you’ll need

Experience in B2B product marketing, sales enablement or related commercial marketing experience, ideally within Life Sciences regulatory or compliance-focused environments
Strong knowledge of the Life Sciences industry, with experience in pharmaceutical, medical device, regulatory affairs, regulatory technology/services, or a closely related market strongly preferred
Excellent writing and editing skills
Experience translating complex products, data, technology or services into compelling value propositions and commercial messaging
Demonstrated experience developing product positioning, go-to-market strategies, sales enablement tools and customer-facing content
Strong writing and editing skills, with the ability to make highly technical or regional concepts clear and relevant to different audiences
Commercial mindset and understanding of how product marketing and enablement contribute to pipeline, revenue, adoption and customer growth
Comfort operating in a fast-paced, highly collaborative environment where priorities can shift
Hands-on mindset, equally comfortable developing strategy and creating deliverables to execute it
Strong collaboration skills
Experience using AI-enabled tools, or demonstrated ability and enthusiasm to quickly adopt them
Strong project management skills and ability to manage multiple projects simultaneously
Ability to work within the hybrid Level Up model, including being in the office on designated Level Up Days

Benefits

Comp & perks

Annual incentive bonus
Wellbeing initiatives
Shared parental leave
Study assistance
Sabbaticals
Country specific benefits
Accommodation or adjustment support for applicants with disabilities or other needs