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Product Marketing Specialist
LexisNexis. Provide day-to-day business process support to brand and product management functions .
About the role
Key responsibilities & impact- Provide day-to-day business process support to brand and product management functions
- Support assigned product segments and contribute to product development and market introduction activities
- Evaluate product strengths and weaknesses and identify opportunities for enhancement
- Gather, analyze, and evaluate competitive information and marketplace trends
- Conduct testing of new products and services against defined functionality and impact measures
- Produce accurate reporting and analysis to support product management and business activities
- Monitor product lifecycle activities and project progress to help ensure objectives and timelines are achieved
- Support project management activities and provide expert guidance within established marketing programs
Requirements
What you’ll need- Product marketing experience within an enterprise software environment
- Proven expertise in generating market insights through qualitative and quantitative research methodologies
- Ability to manage multiple projects and priorities simultaneously
- Strong interpersonal and communication skills with the ability to work effectively across teams and stakeholders
- Ability to create high-quality product marketing assets with strong attention to detail
- Experience conducting market, customer, user, and competitive analysis
- Ability to resolve complex issues by applying policies, procedures, and sound judgment
Benefits
Comp & perks- Flexible working hours
- Wellbeing initiatives
- Shared parental leave
- Study assistance
- Sabbaticals
- Country specific benefits
- Accommodation or adjustment support during the hiring process