Campus Development Representative

Liaison

. Generate pipeline and increase opportunities through outbound lead generation and related outreach efforts .

Posted 11/3/2026full-timeRemote • United StatesMid-LevelSenior💰 $50,000 - $70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong outbound lead generation capabilities, effective communication skills, and the ability to collaborate with sales and marketing teams. Familiarity with CRM platforms and a passion for education technology are essential for success in driving pipeline growth.

Highest-signal resume keywords

Outbound Lead GenerationExcellent Written And Verbal CommunicationCRM Platforms (HubSpot, Salesforce)KPI AchievementCollaboration With Sales And Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Soft Skills

Highly MotivatedAmbitiousSelf-StarterPositive AttitudeAbility To Multitask And Prioritize

Tools & Technologies

SalesloftHubSpotSalesforce

Industry Keywords

Higher EducationEducation TechnologyLead GenerationSales DevelopmentMarket Feedback

About the role

Key responsibilities & impact

Generate pipeline and increase opportunities through outbound lead generation and related outreach efforts
Engage prospects at target accounts by phone, email, and/or social channels to set appointments for Account Executives, logging activity in Salesloft
Launch creative outbound sales initiatives and programs with Marketing and Sales to support lead generation outside inbound MQLs
Support Account Executives with prospecting projects in assigned territories and other sales activities as needed
Assist with planning and immediate follow-up for conferences, webinars, and gated content releases
Share market feedback and industry trends in real time to inform future Marketing and Sales Development campaigns
Assist with industry events and other marketing activities as needed
Familiarize with Liaison’s business lines and communicate them to prospects
Own outreach efforts and collaborate with Sales and Marketing to create meaningful messaging
Meet weekly KPI goals

Requirements

What you’ll need

Entry level or one year of experience
Bachelor’s Degree from an accredited college or university (preferred)
Demonstrated leadership or success in school or other activities
Excellent written and verbal communication skills
Highly motivated and ambitious
Passion for higher education or education technology
Ability to manage workload independently, multitask, and prioritize effectively
Self-starter with a positive “can do” attitude
Familiarity with CRM platforms like HubSpot or Salesforce (preferred, but not required)
Prior sales development experience is preferred, but not required
Ability to familiarize themselves with Liaison’s various lines of business and speak to them with prospects
Ability to own outreach efforts and collaborate with sales and marketing
Willingness to be measured against weekly KPIs