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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing digital-first creative assets, including web layouts and motion graphics, while ensuring adherence to usability and accessibility standards. Proficient in managing multiple design projects and collaborating effectively with cross-functional teams to deliver high-quality visual content.
Highest-signal resume keywords
Digital-First Creative DesignShort-Form Motion GraphicsAdobe Creative Suite ProficiencyFigma ExpertiseUsability and Accessibility Best Practices
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Graphic DesignVisual CommunicationsDigital MediaWeb Layout DesignPaid Media AdsSocial Content CreationAnimated GraphicsProject ManagementVersion ControlCreative Asset Production
Soft Skills
Highly OrganizedAdaptabilityCollaborationAttention to DetailTime Management
Tools & Technologies
Adobe Creative SuiteFigmaWordPressAI-Assisted Design ToolsMotion Design Software
Certifications & Qualifications
Bachelor’s Degree in Graphic DesignBachelor’s Degree in Visual CommunicationsBachelor’s Degree in Digital Media
Industry Keywords
Agency ExperienceIn-House MarketingBrand ConsistencyCreative StrategyPerformance Optimization
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Design digital-first creative assets, including web and landing page layouts, display and social ads, and short-form motion or video content
- Produce print, email, and other traditional marketing assets as needed
- Translate creative strategy, messaging, and concepts into effective visual executions with copywriters and strategists
- Develop visual layouts and design systems supporting usability, accessibility, and conversion best practices
- Execute creative across multiple agency clients while aligning with institutional brand guidelines
- Create and edit short-form motion and video assets, including ad variations and animated sequences optimized for digital platforms
- Manage assigned design tasks and deliverables according to timelines, workflows, and project priorities
- Prepare and package final files for web, paid media, email, and print deployment
- Support creative testing by producing visual and motion-based variants for performance optimization
- Ensure assets meet quality, accuracy, accessibility, and platform-specific specifications
- Maintain organized files, version control, and supporting documentation
- Leverage design, motion, and AI-assisted tools to improve efficiency, asset versioning, and creative iteration
Requirements
What you’ll need- Bachelor’s degree in Graphic Design, Visual Communications, Digital Media, or equivalent professional experience
- 3–5 years of design experience in an agency or in-house marketing environment
- Strong visual design skills emphasizing digital-first assets such as web layouts, paid media ads, and social content
- Experience creating short-form motion and video assets, including animated graphics and social cutdowns
- Proficiency in industry-standard design and motion tools, such as Adobe Creative Suite and Figma
- Experience in WordPress is preferred
- Ability to adapt visual style across multiple clients while maintaining brand consistency and quality
- Strong understanding of usability, accessibility, and platform-specific design best practices
- Highly organized and able to manage multiple projects and deadlines in a fast-paced environment