Marketing Automation Specialist

Liaison

. Develop, build, and deploy marketing campaigns within automation platforms .

Posted 9/18/2026full-timeLebanonJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and managing marketing campaigns using automation platforms, with a strong focus on data integrity, A/B testing, and collaboration across teams. Proficient in analyzing campaign performance and optimizing strategies to enhance engagement and deliverability.

Highest-signal resume keywords

Marketing Automation PlatformsCRM PlatformsA/B TestingData Integration WorkflowsBasic HTML

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Campaign DevelopmentWorkflow ManagementData AnalysisSegmentation StrategiesPerformance Reporting

Soft Skills

Organizational SkillsAttention to DetailWritten CommunicationVerbal CommunicationCollaboration

Tools & Technologies

Enrollment Marketing PlatformTargetX

Industry Keywords

Higher EducationB2B AgencyEmail DeliverabilityDynamic ContentClient Success

About the role

Key responsibilities & impact

Develop, build, and deploy marketing campaigns within automation platforms
Set up and manage complex workflows, triggers, and dynamic content
Collaborate with cross-functional teams on tracking, segmentation, and data flows
Manage integrations between the Enrollment Marketing Platform and CRM systems such as TargetX
Ensure accurate data transfer and data integrity across platforms
Implement segmentation strategies using appended household data
Conduct A/B testing and optimize messaging, subject lines, and content
Monitor deliverability, open rates, and click-through rates
Address email deliverability issues and optimize inbox placement
Manage day-to-day Enrollment Marketing Platform tasks and troubleshoot issues
Work with development and technical teams to resolve bugs
Support Client Success and Project Management teams with automation guidance
Support campaign architects with campaign segment and cadence mapping

Requirements

What you’ll need

2+ years in a marketing automation or digital marketing role, ideally within higher education or a B2B agency environment
Proficiency in marketing automation platforms and CRM platforms
Basic HTML
Familiarity with data integration workflows
Ability to analyze data to derive actionable insights and optimize campaigns
Experience with A/B testing and campaign performance reporting
Strong organizational skills and attention to detail
Excellent written and verbal communication skills
Ability to collaborate effectively across teams

Benefits

Comp & perks

Sales commission metadata is present, but no commission amount or structure is specified