Social Media Specialist

Libertex Group

. Report directly to the Social Media Team Lead, providing regular updates on content performance, campaign execution, and market-specific initiatives in Thailand.

Posted 10/28/2026full-timeRemote • ThailandMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing social media presence and content creation tailored to the Thai market, with a strong focus on compliance and engagement strategies. Proficient in analyzing performance metrics and adapting global campaigns to local cultural contexts.

Highest-signal resume keywords

Social Media ManagementContent Creation in ThaiPerformance Analysis and ReportingCompliance Review ProcessesCommunity Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategySocial Media AnalyticsVideo ProductionContent Calendar DevelopmentCampaign Execution

Soft Skills

Creative ExecutionCollaborationCommunicationAdaptabilityProblem-Solving

Tools & Technologies

FacebookInstagramTikTokYouTubeFintech Platforms

Industry Keywords

Financial ServicesFintechCryptoRetail TradersBrand Awareness

About the role

Key responsibilities & impact

Report directly to the Social Media Team Lead, providing regular updates on content performance, campaign execution, and market-specific initiatives in Thailand.
Manage and grow social media presence across Facebook, Instagram, TikTok, and YouTube in Thailand.
Create and publish Thai-language content, including short-form videos, YouTube videos, carousels, stories, and educational posts.
Develop and maintain a monthly content calendar aligned with Thai public holidays, local events, product launches, F1 moments, and regional trading trends.
Collaborate with affiliate and partner teams on co-branded campaigns and shareable content assets for the Thai market.
Monitor Thai trading communities, social media groups, forums, and fintech platforms to identify engagement and organic growth opportunities.
Ensure content complies with brand guidelines, local regulatory requirements, and compliance approval processes.
Track, analyze, and report monthly social media performance and KPIs.
Adapt global campaigns and creative assets to Thailand’s cultural context, language, audience preferences, and market dynamics.
Stay current with social media trends, algorithm changes, emerging content formats, and Thailand’s digital and trading communities.
Coordinate with designers, motion designers, and internal stakeholders to deliver high-quality creative assets.
Manage daily community engagement in Thai, respond to comments and messages, address questions, escalate customer issues, and foster positive interactions.
Identify opportunities to strengthen local brand awareness, increase engagement, and build a trusted social media community in Thailand.

Requirements

What you’ll need

Degree in Marketing, Social Media or any other relevant field.
At least 4 years of social media and content experience, preferably in financial services, fintech, crypto, or another trust-sensitive category
Strong understanding of how retail traders consume content in Thailand/Asia
Ability to work under a creative brief and execute with consistency across platforms without needing to reinvent direction with every post
Familiarity with compliance review processes for financial content
Excellent command of English and Thai language
Demonstrated track record of growing a brand audience in a category where trust is earned slowly and lost quickly

Benefits

Comp & perks

10 working days of annual leave
Work remotely whilst being part of a global team
Udemy Business unlimited membership
Professional and personal development opportunities in a fast-growing environment