AVP/VP, Distribution

Liberty Mutual Canada

. Champion and model Liberty values and Guidelines for Inclusion to drive a market-leading culture and positive employee engagement .

Posted 11/10/2026full-timeToronto • CanadaLead💰 CA$140,000 - CA$190,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive leadership in commercial insurance distribution and market management, with a strong focus on developing and executing national strategies that drive growth and enhance broker engagement. Proven ability to leverage data analytics and emerging technologies to inform strategic decisions and improve performance management.

Highest-signal resume keywords

Commercial Insurance DistributionNational Distribution StrategyBroker ManagementData AnalyticsExecutive Relationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Growth StrategiesPerformance ManagementGovernance FrameworksCompensation FrameworksTransformation InitiativesPredictive InsightsAI AdoptionChange ManagementOrganizational OptimizationAnalytics Program Leadership

Soft Skills

Influencing SkillsExecutive CommunicationCross-Functional CoordinationProblem-SolvingTeam Leadership

Tools & Technologies

Insurance Market Analytics PlatformsPerformance Benchmarking ToolsDistribution Analytics ToolsGovernance ModelsReporting Capabilities

Industry Keywords

Broker Channel ManagementIndependent Agent SystemsWholesale Distribution ModelsNorth American InsuranceMarket Intelligence

About the role

Key responsibilities & impact

Champion and model Liberty values and Guidelines for Inclusion to drive a market-leading culture and positive employee engagement
Develop and execute a holistic national distribution strategy and playbook across commercial, specialty, and surety
Establish and lead broker planning, stewardship, and performance management processes
Develop broker compensation frameworks, service agreements, and governance structures
Build and oversee distribution analytics, reporting capabilities, and key distribution tools
Develop client approach strategies balancing North American capabilities with Canadian market nuances
Serve client executive senior relationship-management and client service day-to-day support and problem-solving needs
Design and execute strategies for key external events and large-scale internal events
Provide project management, cross-functional coordination, and oversight of large opportunities with key trading partners
Partner with Marketing & Communications on thought leadership, broker communications, and industry conference strategies
Collaborate with North America Distribution and Client teams on capabilities, best practices, and cross-North-American broker strategies
Provide strategic frameworks, accountability structures, and support resources for underwriting leaders and teams
Lead adoption of AI and emerging technologies to enhance distribution analytics, broker insights, and decision-making
Perform other responsibilities as required

Requirements

What you’ll need

10+ years of progressive leadership experience in commercial insurance distribution, sales leadership, underwriting, market management, or related business functions
Significant experience leading enterprise-scale distribution strategy and transformation initiatives
Demonstrated success developing and executing national distribution and market growth strategies
Experience driving profitable premium growth, market share expansion, broker engagement, and business performance
Proven ability to influence and partner with senior leaders and external industry stakeholders
Deep expertise in broker and distribution channel management
Executive-level relationship management with national and strategic brokerage partners
Track record of leading complex, enterprise-wide transformation initiatives across multiple business units, functions, and stakeholder groups
Demonstrated leadership of large-scale analytics and performance management programs
Experience leveraging data, market intelligence, and predictive insights for strategic decisions
Exceptional executive communication and influencing skills
Experience leading and developing high-performing teams, including direct and indirect leadership of multi-disciplinary functions across multiple geographies or business units
Ability to establish enterprise governance models, operating frameworks, and accountability structures
Experience leveraging AI, advanced analytics, and emerging technologies while maintaining governance, risk management, and regulatory compliance
Recognized strategic thinker with a proven record of driving enterprise change and delivering long-term growth and business value
Preferred: Experience in a North American insurance organization with exposure to both Canadian and U.S. markets
Preferred: Experience with broker channel management, independent agent systems, or wholesale distribution models
Preferred: Familiarity with insurance market analytics platforms and performance benchmarking tools
Preferred: Background in change management or organizational optimization initiatives
Preferred: Experience developing and implementing compensation and governance frameworks for external partners

Benefits

Comp & perks

A premier flexible work environment (a combination of on-site & remote work) supporting our employees in their pursuit of a healthy work-life balance
Competitive health & dental benefits plan
Market-leading pension plan
Competitive time off policy
External education & tuition reimbursement programs
Employee & Family Assistance Programs
Opportunity to get involved and become a member of one of our national employee committees – social responsibility, employee engagement, diversity, equity & inclusion
VP level: Competitive base salary and incentives based on candidate qualifications and experience