Senior Demand Generation Associate, Ads

Life360

. Build the first lead process with Sales, including lead stages, buyer fit, qualification, follow-up timing, and routing .

Posted 10/30/2026full-timeRemote • United StatesSenior💰 $102,000 - $152,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation and marketing operations, with a strong focus on lead scoring, routing, and nurturing programs using HubSpot and Salesforce. Proficient in SEO strategies, campaign management, and cross-functional collaboration to drive measurable lead and pipeline growth.

Highest-signal resume keywords

B2B Demand GenerationHubSpot ProficiencySalesforce IntegrationSEO StrategyPaid Search Campaign Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lead ScoringLead RoutingNurture ProgramsWebsite ManagementLanding Page DevelopmentKeyword StrategyTechnical SEODashboard CreationData AnalysisCampaign Optimization

Soft Skills

Cross-Functional CollaborationInfluencing PrioritiesClear Communication

Tools & Technologies

HubSpotSalesforceGoogle AnalyticsGoogle Search ConsoleAhrefsSemrushLinkedIn Campaign ManagerAI Tools

Industry Keywords

B2B MarketingAccount-Based MarketingLead GenerationDigital MarketingMarketing Operations

About the role

Key responsibilities & impact

Build the first lead process with Sales, including lead stages, buyer fit, qualification, follow-up timing, and routing
Own Marketing’s use of HubSpot and lead handoff into Salesforce
Partner with Sales Operations and system administrators on integration, permissions, account ownership, data quality, and reporting
Own Life360 Ads website and landing-page operations, including forms, testing, tracking, and conversion
Lead SEO strategy, on-page improvements, technical fixes, and structured data
Improve visibility in AI search and track citations and referrals
Plan, run, and improve selected paid search and LinkedIn lead-generation campaigns
Own email and LinkedIn campaign operations, including audiences, lists, sends, forms, ad accounts, testing, and reporting
Build campaign pages and forms and ensure event and website inquiries reach the right seller
Support account-based campaigns targeting named brands and agencies
Set up tracking and dashboards; report monthly on lead quality, sales conversations, qualified opportunities, and campaign spending
Test pages, offers, and campaigns and optimize based on results
Meet regularly with sellers to improve campaign and lead performance
Coordinate campaign schedules and technical delivery with Content, Product Marketing, Design, Events, PR, developers, agencies, and Sales Operations

Requirements

What you’ll need

5+ years in B2B demand gen, marketing operations, or digital marketing, with a track record of measurable lead and pipeline growth
Experience setting up lead scoring, routing, and nurture programs in HubSpot
Hands-on HubSpot and Salesforce skills, including how data moves between them
Experience managing a website and building landing pages
Knowledge of keyword strategy, on-page and technical SEO, site structure, and structured data
Understanding of how AI tools find and cite content, with experience improving visibility in AI search
Experience with paid search and LinkedIn Campaign Manager
Daily use of AI tools for research, analysis, reporting, and building
Ability to build dashboards, identify problems, and interpret business metrics
Proficiency with HubSpot, Salesforce, Google Analytics, Google Search Console, and Ahrefs, Semrush, or equivalent
Strong cross-functional collaboration and ability to influence priorities without direct authority
Clear, confident communication of technical concepts to non-technical teammates
Experience marketing to advertisers or in media, and account-based marketing experience, are strong pluses

Benefits

Comp & perks

Medical, dental, vision, life and disability insurance plans (100% paid for employees)
Paid parental leave
401(k) plan with company matching program
Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership and Tile trackers
Equity may be included; confirm with HR