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Senior Software Engineer II, Mobile – On App Ads, AI Native
Life360. Design, build, and maintain the iOS ads layer, including the in-house ads SDK, demand partner and header-bidding integrations, and mediation .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in iOS engineering with a strong focus on ad technology, privacy compliance, and performance optimization. Proficient in leveraging AI tools for coding and integrating third-party SDKs to enhance ad functionalities and user experience.
Highest-signal resume keywords
IOS Engineering ExperienceSwift ProficiencyAd Tech ExperienceCI/CD for iOSIOS Privacy and Attribution Experience
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SwiftSwiftUIUIKitXcodeIOS Architecture PatternsPerformance DiagnosticsCI/CDAd IntegrationSDK DevelopmentPrompt Engineering
Soft Skills
MentoringCollaborationProblem-Solving
Tools & Technologies
InstrumentsMetricKitCrashlyticsFastlaneXcode CloudBuildkiteGitHub ActionsClaude CodeAd Quality ToolingMediation Platforms
Certifications & Qualifications
Bachelor's Degree in Technical Field
Industry Keywords
Ad TechOpenRTBPrebid MobileGoogle Mobile AdsSKAdNetworkATTConsent ManagementMRAIDCross-Platform DevelopmentExperimentation Platforms
Tech Stack
Tools & technologiesAndroidCloudiOSKotlinSwift
About the role
Key responsibilities & impact- Design, build, and maintain the iOS ads layer, including the in-house ads SDK, demand partner and header-bidding integrations, and mediation
- Introduce ad formats, placements, and capabilities that grow revenue while protecting startup time, scroll performance, and member experience
- Own iOS privacy and consent, including ATT, IDFA handling, SKAdNetwork/AdAttributionKit, and TCF/GPP consent frameworks
- Ensure ads behave correctly across regions and user settings
- Detect and block bad creatives and diagnose rendering and fill issues
- Partner with ad operations to resolve ad-quality problems
- Instrument ad requests, impressions, clicks, and revenue signals accurately
- Run A/B tests on ad configuration, floors, refresh, placements, and partner mix
- Use Claude Code and AI agents to write specifications, generate Swift code and tests, verify results, and review changes
- Partner with product, ad operations, data science, and third-party SDK vendor engineering teams
- Contribute to architectural decisions, code reviews, and continuous improvement of the iOS codebase
- Participate in on-call rotation and incident response for ads and mobile releases
- Mentor teammates and help set technical standards
- In the first year, ship at least one new iOS ad format or demand integration, improve ad quality or performance, and build an AI-native workflow adopted beyond the team
Requirements
What you’ll need- 6+ years of iOS engineering experience shipping production apps at consumer scale
- At least 1 year of hands-on experience prompting, evaluating, and building with LLMs
- Strong proficiency in Swift, SwiftUI, and UIKit
- Deep familiarity with Xcode, Swift Concurrency, and Combine
- Experience with iOS architecture patterns including MVVM, coordinators, dependency injection, and modularization with SPM or CocoaPods
- Experience integrating and debugging third-party SDKs in production
- Solid grounding in iOS performance, memory, and crash diagnostics using Instruments, MetricKit, Crashlytics, or equivalent
- Experience with CI/CD for iOS, including Fastlane, Xcode Cloud, Buildkite, GitHub Actions, or similar
- Hands-on experience with agentic workflows, prompt engineering, context-window management, and MCP/function calling
- Bachelor's degree in a technical field, or equivalent experience
- Ability to use AI coding assistants for substantive tasks and take accountability for AI-generated code
- Willingness to stay current with rapidly changing AI tooling
- Nice-to-have: ad tech experience with OpenRTB, Prebid Mobile, Google Mobile Ads/GAM, AdMob, or mediation platforms
- Nice-to-have: iOS privacy and attribution experience with ATT, SKAdNetwork/AdAttributionKit, Privacy Manifests, and consent management platforms
- Nice-to-have: SDK or framework development experience
- Nice-to-have: familiarity with ad quality tooling, WKWebView, MRAID, and fill or latency diagnosis
- Nice-to-have: experimentation platform experience
- Nice-to-have: Android/Kotlin experience or willingness to contribute cross-platform
Benefits
Comp & perks- Total compensation includes equity compensation in the form of Restricted Stock Units (RSUs)
- Medical, dental, vision, life and disability insurance plans (100% paid for US employees)
- Supplemental medical and dental plans for Canadian employees
- 401(k) plan with company matching program in the US
- RRSP with DPSP plan for Canadian employees
- Paid parental leave
- Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
- Flexible PTO
- Companywide holidays throughout the year
- Summer and winter shutdowns
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership and Tile trackers
- Remote-first work environment