Site Optimization Manager

Life360

. Monitor site performance and proactively surface regressions, anomalies, and emerging trends with diagnosis, business context, and recommended actions .

Posted 10/26/2026full-timeRemote • United States, CanadaMid-LevelSenior💰 $121,000 - $178,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in eCommerce and digital analytics, with a strong focus on experimentation program ownership, statistical analysis, and performance optimization. Proficient in utilizing analytics platforms and experimentation tools to drive data-informed decisions and enhance user experiences.

Highest-signal resume keywords

Experimentation Program OwnershipProficiency With StatsigAbility To Write SQLExperience With GA4Detail-Oriented Project Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

A/B TestingStatistical AnalysisConversion Rate OptimizationDashboard BuildingPersonalization ToolsSQLExperimentation StatisticsData AnalysisFunnel OptimizationSession Quality Tracking

Soft Skills

Detail-OrientedCollaborativeEffective CommunicationProject ManagementAnalytical Thinking

Tools & Technologies

StatsigOptimizelyGA4LookerTableauBigCommerceContentfulAdobe TargetVWODynamic Yield

Industry Keywords

ECommerceDigital AnalyticsExperimentationPersonalization CampaignsHardware Subscription Business

Tech Stack

Tools & technologies

SQLTableau

About the role

Key responsibilities & impact

Monitor site performance and proactively surface regressions, anomalies, and emerging trends with diagnosis, business context, and recommended actions
Identify conversion optimization opportunities using quantitative funnel data, session recordings, heatmaps, and usability findings
Partner with Analytics to define measurement requirements and track KPIs including CVR, funnel step drop-off, AOV, and session quality
Own daily web A/B and multivariate testing operations, including scoping, configuration, builds, QA, traffic allocation, and post-test documentation
Maintain and groom the live experiment backlog with the Director
Analyze test results, evaluate statistical significance, size revenue impact, and produce readouts for go/no-go decisions
Manage personalization campaign operations, segment-to-experience workflows, creative coordination, and lift tracking
Partner with Product, Engineering, Marketing, and Analytics on experimentation platform configuration, feature flag governance, event instrumentation QA, and tagging validation
Execute site optimization across experimentation, personalization, and content updates using CMS, commerce platforms, and no-code/low-code tools
Translate performance insights into recommendations and contribute findings to weekly and monthly business reviews
Contribute to financial modeling by sizing expected lift and reconciling actuals to projections
Document experimentation best practices and maintain the team's testing Confluence

Requirements

What you’ll need

4–6 years of experience in eCommerce or digital analytics
At least 2 years of hands-on ownership of an experimentation program in a fast-paced commercial environment
Ideally experience within a hardware + subscription business
Proficiency with Statsig or an equivalent experimentation platform such as Optimizely, VWO, Adobe Target, or Dynamic Yield
Hands-on experience building and QA'ing tests
Familiarity with headless commerce architectures, CMS, BigCommerce, and Contentful
Proficiency with GA4, Amplitude, or a comparable analytics platform
Ability to write SQL
Experience building and maintaining dashboards in Looker, Tableau, or similar tools
Understanding of experimentation statistics
Experience with personalization tools and segment-based targeting
Experience leveraging AI-powered tools for analysis, customer behavior patterns, experimentation hypotheses, and operational efficiency
Detail-oriented project management abilities
Ability to run multiple tests simultaneously and maintain documentation
Ability to collaborate with Product, Engineering, UX/UI, Site Merchandising, and Analytics teams
Ability to translate performance data into plain-language insights
Bachelor's degree or equivalent

Benefits

Comp & perks

Total compensation includes Restricted Stock Units (RSUs)
Medical, dental, vision, life and disability insurance plans (100% paid for US employees)
Supplemental medical and dental plans for Canadian employees
401(k) plan with company matching program in the US
RRSP with DPSP plan for Canadian employees
Paid parental leave
Mental Wellness Program and Employee Assistance Program (EAP)
Flexible PTO
Companywide holidays
Summer and winter shutdowns
Learning & Development programs
Equipment, tools, and reimbursement support for a productive remote environment
Free Life360 Platinum Membership and Tile trackers