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Life360

VP, Product – Growth Experimentation

Life360

. Own the free-member funnel from first-session activation through engagement and retention across global markets .

Posted 11/10/2026full-timeRemote • United States, CanadaLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in growth and experimentation within consumer products, leveraging AI for enhanced decision-making and experimentation practices. Proven ability to lead cross-functional teams and drive member engagement and retention through strategic experimentation.

Highest-signal resume keywords
Growth Experimentation LeadershipA/B/N Testing ExpertiseCross-Functional Team LeadershipAI-Driven Experimentation PracticesConsumer Product Strategy

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Experiment Design FluencyStatistical AnalysisMetric Framework DevelopmentIncremental Growth MeasurementMobile-First Consumer Fluency
Soft Skills
Empathy for FamiliesStrategic OwnershipTeam DevelopmentPrioritization SkillsContinuous Learning Commitment
Tools & Technologies
Experimentation PlatformsAI Tools for AnalysisData Science CollaborationAnalytics SoftwarePrototyping Tools
Industry Keywords
Consumer ProductsUser EngagementRetention StrategiesGlobal MarketsGrowth Metrics

Tech Stack

Tools & technologies
AndroidiOS

About the role

Key responsibilities & impact
  • Own the free-member funnel from first-session activation through engagement and retention across global markets
  • Oversee Life360’s growth experimentation program as a hands-on product leader
  • Build hypothesis trees across acquisition, activation, onboarding, engagement, and retention
  • Allocate experimentation capacity and identify opportunities that drive incremental member growth
  • Select appropriate experimental methods, including A/B/n tests, multi-armed bandits, and long-term holdouts
  • Apply statistical discipline to power, minimum detectable effect, guardrails, interference, network effects, novelty effects, and causation
  • Build reusable experimentation playbooks, templates, and standards
  • Partner with Data Science and Engineering to improve the experimentation platform and instrumentation
  • Produce clear experiment readouts and make ship, iterate, or kill decisions
  • Build durable institutional learning records
  • Protect member trust and ensure experiments create genuine member value
  • Use AI throughout the workflow from hypothesis generation through analysis, readouts, and shipped experiments
  • Define AI-native experimentation practices at Life360
  • Collaborate with Engineering, Design, Data Science, Analytics, Lifecycle Marketing, Performance Marketing, and adjacent product teams
  • Lead and develop direct reports and help raise experimentation quality and velocity across teams

Requirements

What you’ll need
  • 15+ years in consumer products, including deep, hands-on ownership of growth and experimentation at scale
  • Experience in a business with tens of millions of users and accountability for moving top-line outcomes
  • 10+ years managing high-performing teams that delivered outcomes
  • Ability to recognize, grow, and retain talented individuals
  • Strategic ownership and execution ability in highly ambiguous problem spaces
  • Ability to decompose strategy into clear direction and shippable milestones
  • Ability to make explicit prioritization calls under constrained capacity
  • Ability to design and defend metric frameworks and primary metrics
  • Deep experiment-design fluency, including power, minimum detectable effect, guardrail metrics, A/B/n testing, multi-armed bandits, holdouts, sequential-testing pitfalls, interference, network effects, novelty, correlation, and causation
  • Track record of moving activation, engagement, or retention through a portfolio of experiments
  • Ability to distinguish genuine incremental growth from vanity metrics or feature mix shifts
  • Cross-functional leadership with Engineering, Design, Data Science, and Analytics
  • Mobile-first consumer fluency across iOS, Android, and international markets
  • Empathy for families and comfort balancing growth with member trust
  • Daily substantive use of AI for research, analysis, experiment design, prototyping, drafting, and readouts
  • Accountability for reviewing and validating AI-generated outputs
  • Ability to build reusable AI prompts and workflows
  • Commitment to continuous learning as AI tooling evolves

Benefits

Comp & perks
  • Medical, dental, vision, life and disability insurance plans (100% paid for US employees)
  • Life and disability insurance and supplemental medical and dental plans for Canadian employees
  • 401(k) plan with company matching program in the US
  • RRSP with DPSP plan for Canadian employees
  • Paid parental leave
  • Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
  • Flexible PTO
  • Companywide holidays throughout the year
  • Summer and winter shutdowns
  • Learning & Development programs
  • Equipment, tools, and reimbursement support for a productive remote environment
  • Free Life360 Platinum Membership and Tile trackers
  • Remote work environment as a Remote First company