Senior Marketing Manager, Peer-to-Peer

Lifelancer

. Support the HCP Lead in translating brand strategy, customer insights, thought leader perspectives, and field input into peer-to-peer priorities, engagement plans, and execution roadmaps .

Posted 9/25/2026full-timeRemote • United StatesSeniorWebsite

About the role

Key responsibilities & impact

Support the HCP Lead in translating brand strategy, customer insights, thought leader perspectives, and field input into peer-to-peer priorities, engagement plans, and execution roadmaps
Develop and quarterback the TAVNEOS peer-to-peer engagement strategy
Lead assigned peer-to-peer initiatives from strategy through execution
Lead cross-functional workstreams across Brand, TLLs, Sales, Medical Affairs, Marketing Operations, agencies, and enterprise partners
Build compliant relationships with speakers, faculty, and influential HCP stakeholders
Identify, engage, onboard, contract, train, and support thought leaders and faculty
Steward speaker program content and peer-to-peer promotional assets
Support congress strategy and execution, including product theaters, speaker engagement, promotional opportunities, and field support
Measure and analyze program performance, thought leader feedback, customer engagement, speaker effectiveness, participation, and KPIs
Lead materials through MAC review and manage agency/vendor workstreams, SOWs/POs, contracts, timelines, budgets, risk mitigation, and execution
Monitor the AAV treatment landscape, customer feedback, competitors, scientific trends, and peer-to-peer best practices
Use enterprise-approved AI tools to improve insight synthesis, content development, project management, and execution
Identify test-and-learn opportunities for thought leader engagement, speaker programs, congress impact, and customer education

Requirements

What you’ll need

Doctorate degree and 2 years of marketing experience, preferably in the biotech/pharma or health care space, OR Master’s degree and 4 years of marketing experience, preferably in the biotech/pharma or health care space, OR Bachelor’s degree and 6 years of marketing experience, preferably in the biotech/pharma or health care space
Experience leading cross-functional initiatives from strategy through execution
Ability to translate clinical data, customer insights, and field feedback into clear, compliant, and actionable HCP content
Ability to develop peer-to-peer engagement strategies and recommend new approaches
Strong collaboration skills across Marketing, HCP Promotions, Omnichannel, Sales, Sales Training, Medical Affairs, Legal, Regulatory, Compliance, CD&A/BAI, Value & Access, TLLs, agency teams, and enterprise partners
Comfort engaging with field teams, TLLs, and enterprise partners
Understanding of personal promotion, peer-to-peer, and omnichannel tactics
Strong written and verbal communication skills
Customer-first mindset
Comfortable operating in a matrixed environment with evolving priorities, feedback, and ambiguity
Experience with speaker bureau operations, congress execution, advisory boards, omnichannel, peer-to-peer, or specialty/rare disease marketing is a plus, but not required

Benefits

Comp & perks

Comprehensive employee benefits package
Retirement and Savings Plan with generous company contributions
Group medical, dental, and vision coverage
Life and disability insurance
Flexible spending accounts
Discretionary annual bonus program
Stock-based long-term incentives
Award-winning time-off plans
Flexible work models, including remote work arrangements, where possible
Career development opportunities
Work/life balance
Diverse and inclusive community of belonging
Reasonable accommodation for individuals with disabilities