Lead Generation & Growth Marketing Specialist

Lifen

. Improve and develop the website to increase its visibility, traffic, and conversion of visitors into appointment requests.

Posted 11/12/2026internshipParis • FranceSenior💰 €1,000 - €1,200 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates a strong foundation in marketing with a focus on acquisition, CRM, email marketing, and event organization. Capable of analyzing visitor behavior and implementing actionable recommendations to optimize conversion and drive traffic.

Highest-signal resume keywords

SEO KnowledgeEmail MarketingEvent OrganizationWeb ScrapingLead Generation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalysisConversion OptimizationUser Journey OptimizationCampaign ManagementData Analysis

Soft Skills

CuriosityOrganizationFast LearningAutonomyInitiative

Tools & Technologies

Artificial IntelligenceCRM ToolsWeb Performance ToolsEmail Automation Software

Industry Keywords

AcquisitionTraffic GenerationWebinarsTrade ShowsPartnerships

About the role

Key responsibilities & impact

Improve and develop the website to increase its visibility, traffic, and conversion of visitors into appointment requests.
Identify marketing opportunities, including search queries where Lifen could improve its positioning, user journeys to optimize, and content, campaigns, or partnerships to test.
Implement and monitor acquisition and lead generation initiatives, including email sequences, campaigns, retargeting, partnerships, and activation of the existing database.
Support the organization of webinars, trade shows, and other events by researching venues, coordinating operations, preparing the necessary materials, and following up on related actions.
Analyze visitor behavior and the results of implemented initiatives.
Turn analyses into actionable recommendations and drive their implementation with the Marketing and Sales teams.
Help build a marketing pipeline, generate traffic, optimize conversion, and organize event-related initiatives.

Requirements

What you’ll need

You are seeking a six-month final-year internship as part of a second-year master’s degree (M2).
You have already developed a foundation in marketing, ideally in acquisition, CRM, email marketing, or events.
A previous experience, personal project, or academic project demonstrates that you have already worked on marketing-related topics.
When faced with a problem, you know how to research it, understand the context, formulate an approach, and develop a concrete proposal.
You are eager to work on a variety of topics, with autonomy and the opportunity to take initiative.
Knowledge of SEO, web performance, or paid acquisition.
Initial experience with web scraping.
Experience, even occasional, organizing webinars, trade shows, or other events.
You regularly use artificial intelligence to advance your work while remaining able to explain and challenge what you produce.
You are curious, organized, and a fast learner.
You can manage an operational project over time, coordinate the relevant stakeholders, and ask for help when necessary.