Director, Brand Strategy – Partnerships

LifeStance Health

. Lead the development and evolution of LifeStance Health’s enterprise brand strategy, positioning, narrative, and messaging architecture .

Posted 10/8/2026full-timeRemote • United StatesLead💰 $170,000 - $215,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in leading enterprise brand strategy and managing creative teams within complex, multi-site organizations. Capable of translating business priorities into effective brand strategies while ensuring brand governance and stakeholder engagement.

Highest-signal resume keywords

Enterprise Brand StrategyCreative Team ManagementStrategic Partnerships DevelopmentExecutive Communication SkillsConsumer Behavior Understanding

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ManagementIntegrated MarketingCreative StrategyCampaign DevelopmentBrand Health MeasurementAudience SegmentationMessaging ArchitectureVisual Identity StandardsMarket-Level StorytellingSponsorship Evaluation

Soft Skills

Influencing Senior StakeholdersOperational ExecutionInclusivity and SensitivityCollaborationAdaptability in Fast-Paced Environments

Industry Keywords

HealthcareBehavioral HealthConsumer HealthRetail HealthBranded CollaborationsStakeholder TrustReputation ManagementCreative Services StrategyMulti-Market StrategyGrowth Initiatives

About the role

Key responsibilities & impact

Lead the development and evolution of LifeStance Health’s enterprise brand strategy, positioning, narrative, and messaging architecture
Translate business priorities into brand strategies supporting consumer growth, clinician relevance, referral confidence, recruiting, business development, reputation, and stakeholder trust
Partner with marketing, clinical, operations, people, business development, M&A, and executive stakeholders
Develop audience-specific brand strategies for patients, clinicians, teammates, referral partners, recruits, payors, community partners, and external stakeholders
Own enterprise brand governance, standards, usage, guidelines, messaging frameworks, visual and verbal identity standards, and decision-making processes
Lead brand architecture for specialty services, partnerships, de novos, M&A activity, service-line expansion, and future growth initiatives
Oversee creative services strategy, prioritization, workflows, execution, and quality standards
Lead scalable creative systems, campaign assets, templates, toolkits, and branded materials
Develop and lead branded partnership and sponsorship strategy across healthcare, mental health, employer, community, consumer, and out-of-category opportunities
Evaluate sponsorships, collaborations, thought leadership opportunities, and strategic relationships
Translate brand strategy into campaign platforms, activation plans, creative briefs, audience segmentation, and market-level storytelling
Collaborate with performance marketing, content, PR, social, reputation, field, People/Talent, M&A, clinical, and communications teams
Establish brand health measurement frameworks and connect brand activity to business outcomes
Develop executive-facing reporting and use research, insights, and performance data to optimize strategy, creative execution, and partnership activation

Requirements

What you’ll need

10+ years of experience in brand strategy, brand management, integrated marketing, creative strategy, or brand experience
Experience leading enterprise brand strategy in a complex, multi-site, multi-market, or matrixed organization
Qualified candidates must be legally authorized to be employed in the United States
Experience in healthcare, behavioral health, consumer health, retail health, or a similarly regulated category strongly preferred
Ability to build and govern brand systems across multiple audiences, channels, markets, and stakeholders
Experience managing creative teams, agencies, production partners, or cross-functional creative workflows
Experience developing or activating strategic partnerships, sponsorships, or branded collaborations
Strong executive communication skills and ability to influence senior stakeholders
Ability to translate strategy into clear recommendations
Ability to balance strategic vision with operational execution
Strong understanding of consumer behavior, brand health, reputation, content strategy, digital experience, and integrated campaign development
Ability to operate in a fast-paced, growth-oriented environment with evolving priorities
Awareness, inclusivity, sensitivity, humility, and experience working with individuals from diverse backgrounds
Must be able to sit, stand, bend, talk, hear, and walk
Must be able to lift and/or move objects up to 25 pounds
Specific vision abilities including close, distance, color, peripheral, and depth vision, and ability to adjust focus

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
AD&D insurance
Short- and long-term disability insurance
Life insurance
401k retirement savings with employer match
Paid parental leave
Paid time off
Holiday pay
Employee Assistance Program
Annual bonus potential
Long-term incentive plan eligibility