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Manager, Reputation and Consumer Insights
LifeStance Health. Lead the organization’s reputation management program across owned, earned, and shared platforms .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in reputation management, consumer insights, and brand strategy, with a strong ability to analyze data and translate findings into actionable recommendations. Proven track record in leading cross-functional initiatives and managing stakeholder relationships to enhance brand trust and consumer experience.
Highest-signal resume keywords
Reputation ManagementConsumer InsightsData AnalysisCross-Functional LeadershipProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Market ResearchQuantitative AnalysisQualitative ResearchSurvey DesignSentiment AnalysisData VisualizationBrand StrategyConsumer ExperienceVoice-of-the-Customer ProgramsCompetitive Benchmarking
Soft Skills
Communication SkillsCritical ThinkingOrganizational SkillsProblem-Solving SkillsInfluencing Skills
Tools & Technologies
Reputation Management PlatformsSocial Listening ToolsSurvey PlatformsData Visualization ToolsAnalytics Software
Industry Keywords
HealthcareBehavioral HealthConsumer HealthRegulated IndustryBrand Tracking
About the role
Key responsibilities & impact- Lead the organization’s reputation management program across owned, earned, and shared platforms
- Oversee reputation management systems, tools, workflows, response standards, and escalation protocols
- Analyze ratings, reviews, surveys, social listening, and consumer research to identify trends, risks, and opportunities
- Translate quantitative and qualitative findings into actionable recommendations to strengthen brand trust, consumer experience, and business performance
- Develop dashboards and executive-ready reporting on reputation performance, consumer sentiment, and emerging themes
- Manage reputation management, research, analytics, and technology partners
- Partner with HR, Clinician Services, Customer Care, the Enterprise Contact Center, Business Development, Communications, Operations, Compliance, and other stakeholders
- Lead cross-functional initiatives through influence and establish shared accountability for reputation outcomes and consumer-experience improvements
- Provide insights to the Director of Brand Strategy & Partnerships to inform brand strategy, positioning, messaging, governance, creative development, and audience priorities
- Identify gaps between intended brand experience and actual consumer perceptions and recommend actions to strengthen awareness, trust, preference, and consistency
- Support team members, the mission, and organizational projects and initiatives as needed
Requirements
What you’ll need- Bachelor’s degree in marketing, communications, market research, consumer insights, business, analytics, social sciences, or a related field
- 5+ years of progressive experience in reputation management, consumer insights, market research, customer experience, brand strategy, communications, or a related discipline
- Demonstrated experience managing ratings and reviews, online reputation, social listening, consumer feedback, or voice-of-the-customer programs
- Experience analyzing quantitative and qualitative data and translating findings into clear business recommendations
- Proven experience managing external agencies, research partners, vendors, or technology platforms
- Exceptional written, verbal, and presentation communication skills, including communicating complex or sensitive findings to executive and cross-functional audiences
- Ability to lead cross-functional initiatives, build alignment, and influence stakeholders without direct authority
- Strong project management, critical-thinking, organizational, and problem-solving skills
- Ability to manage multiple priorities and operate effectively within a complex, highly matrixed organization
- Legally authorized to be employed in the United States
- Awareness, inclusivity, sensitivity, humility, and experience working with individuals from diverse backgrounds
- Preferred: Experience in healthcare, behavioral health, consumer health, or another highly regulated and reputation-sensitive industry
- Preferred: Knowledge of healthcare consumer journeys and factors influencing trust, access, provider selection, satisfaction, and loyalty
- Preferred: Familiarity with reputation management, social listening, survey, research, and data-visualization platforms
- Preferred: Experience with brand tracking, segmentation, persona development, journey mapping, message testing, or customer-experience research
- Preferred: Understanding of research methodologies, including survey design, qualitative research, sentiment analysis, and competitive benchmarking
- Preferred: Knowledge of privacy, compliance, and response considerations associated with consumer reviews and feedback in healthcare
- Preferred: Strong business acumen and understanding of how reputation and consumer experience influence growth, retention, referrals, recruiting, and partnerships
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- AD&D insurance
- Short- and long-term disability insurance
- Life insurance
- 401k retirement savings with employer match
- Paid parental leave
- Paid time off
- Holiday pay
- Employee Assistance Program