Marketing Coordinator – Lifecycle Marketing

LifeStance Health

. Execute lifecycle marketing campaigns across email, SMS, and other owned channels for patient onboarding, engagement, retention, and reactivation.

Posted 10/9/2026full-timeRemote • United StatesJuniorMid-Level💰 $66,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing lifecycle marketing campaigns across various channels, including email and SMS, while leveraging data for audience segmentation and performance analysis. Proficient in utilizing marketing automation platforms and ensuring compliance with privacy standards in a healthcare or regulated industry context.

Highest-signal resume keywords

Lifecycle MarketingMarketing Automation PlatformsAudience SegmentationA/B TestingEmail Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSMS CampaignsHTML/CSSSQLData AnalysisCampaign Performance ReportingCustomer Journey MappingMarketing Performance AnalysisAutomated Customer JourneysDemographic Targeting

Soft Skills

Attention to DetailOrganizational SkillsWritten CommunicationVerbal CommunicationProject Management

Tools & Technologies

BrazeSalesforce Marketing CloudHubSpotMarketoIterableMicrosoft ExcelMicrosoft PowerPointCustomer Data PlatformsAnalytics ToolsCRM Systems

Industry Keywords

Healthcare MarketingConsumer ServicesMulti-Location MarketingRegulated IndustriesLifecycle Marketing Best Practices

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Execute lifecycle marketing campaigns across email, SMS, and other owned channels for patient onboarding, engagement, retention, and reactivation.
Support creation and maintenance of automated customer journeys, triggered communications, and nurture programs.
Conduct quality assurance testing across devices, browsers, and email clients.
Maintain campaign documentation, workflows, calendars, and operational processes.
Coordinate campaign asset collection, reviews, approvals, and deployment timelines.
Assist with audience segmentation and targeting using demographic, behavioral, engagement, and lifecycle data.
Support personalization strategies for consumer and patient communications.
Partner with Analytics and Data teams to validate audience criteria and campaign eligibility.
Maintain audience lists and suppression logic while helping ensure compliance with privacy and communication preferences.
Support testing of subject lines, creative assets, messaging, timing, and channel strategies.
Monitor campaign performance and maintain routine reporting on engagement and conversion metrics.
Identify trends, insights, and optimization opportunities through testing and analysis.
Assist with A/B testing strategies and measurement frameworks.
Collaborate with Marketing, Data, Operations, Analytics, Clinical, and Digital teams.
Participate in projects and initiatives and perform related responsibilities as needed.

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Business, or a related field.
2-6 years of experience in lifecycle marketing, CRM marketing, email marketing, digital marketing, or marketing operations.
Experience working with marketing automation platforms such as Braze, Salesforce Marketing Cloud, HubSpot, Marketo, Iterable, or similar technologies.
Strong attention to detail with demonstrated ability to manage multiple projects and deadlines simultaneously.
Experience executing email and SMS campaigns in a fast-paced environment.
Comfortable working with data, reporting, and audience segmentation concepts.
Familiarity with HTML/CSS for email editing and troubleshooting.
Strong written, verbal, and organizational skills.
Proficiency in Microsoft Excel and PowerPoint.
Qualified candidates must be legally authorized to be employed in the United States.
Experience supporting healthcare, multi-location, consumer services, or highly regulated industries.
Knowledge of SQL or data querying tools.
Experience building or maintaining automated lifecycle journeys.
Knowledge of customer journey mapping and lifecycle marketing best practices.
Experience with experimentation, A/B testing, and marketing performance analysis.
Familiarity with customer data platforms (CDPs), analytics tools, and CRM systems.
Ability to sit, stand, bend, talk, hear, walk, and lift and/or move objects up to 25 pounds.
Required vision abilities include close, distance, color, peripheral, and depth perception, plus ability to adjust focus.

Benefits

Comp & perks

Medical insurance
Dental insurance
Vision insurance
AD&D insurance
Short-term disability insurance
Long-term disability insurance
Life insurance
401k retirement savings with employer match
Paid parental leave
Paid time off
Holiday pay
Employee Assistance Program