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Senior Manager, Content and Thought Leadership
LifeStance Health. Architect LifeStance’s editorial ecosystem and lead editorial voice, storytelling, and content strategy across channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy, editorial governance, and brand storytelling, with a strong focus on audience engagement and cross-functional collaboration. Proven ability to translate complex priorities into effective messaging and thought leadership across diverse channels.
Highest-signal resume keywords
Content Strategy DevelopmentEditorial GovernanceCross-Functional CollaborationThought Leadership CreationPerformance Reporting
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyEditorial Calendar ManagementBrand StorytellingPerformance Data AnalysisContent RepurposingAudience InsightsContent KPIsGovernance ModelsMessaging AlignmentClinical Content Translation
Soft Skills
Exceptional Communication SkillsStrong Editorial JudgmentProject ManagementInclusivity AwarenessSensitivity and Humility
Certifications & Qualifications
Bachelor’s Degree
Industry Keywords
HealthcareBehavioral HealthConsumer HealthRegulated IndustryIntegrated MarketingThought LeadershipBrand AwarenessPatient AcquisitionClinician EngagementReputation Management
About the role
Key responsibilities & impact- Architect LifeStance’s editorial ecosystem and lead editorial voice, storytelling, and content strategy across channels
- Own enterprise content strategy, including content pillars, audience priorities, editorial standards, voice, tone, and storytelling approach
- Develop and manage the 12-month content strategy and 90-day execution calendar
- Lead annual content planning and establish quarterly review cadence
- Own and evolve the editorial style guide
- Coordinate content priorities across marketing, PR, social, reputation, clinical, growth, business development, and internal stakeholders
- Lead editorial planning meetings and manage cross-functional content request intake
- Advise on content repurposing across owned, earned, shared, paid, internal, and partner channels
- Maintain editorial voice and quality standards across channels and audiences
- Review content for strategic fit, brand voice, audience clarity, message consistency, and business alignment
- Partner with clinical, legal, compliance, and communications stakeholders to ensure accurate and responsible content
- Develop enterprise thought leadership strategy aligned with brand, reputation, clinical expertise, business priorities, and category leadership
- Identify priority themes, audiences, and opportunities for differentiated thought leadership
- Translate expertise into external storytelling with clinical leaders, executives, PR, content, social, and marketing teams
- Build thought leadership platforms supporting earned media, owned content, sponsored content, speaking opportunities, executive visibility, and clinician storytelling
- Maintain a pipeline of thought leadership topics, contributors, proof points, and activation opportunities
- Serve as a strategic content and storytelling partner across marketing, PR, clinical, operations, people/talent, business development, M&A, and executive stakeholders
- Translate enterprise priorities into audience-relevant messaging, content plans, campaigns, and thought leadership opportunities
- Facilitate alignment on editorial priorities, timing, channel strategy, audience needs, and intended outcomes
- Build processes that improve collaboration and reduce duplicative work
- Ensure content supports patient acquisition, clinician engagement, referral credibility, reputation, recruiting, business development, and internal alignment
- Own content KPIs, performance reporting, and measurement recommendations
- Use performance data, audience insights, search behavior, reputation inputs, and stakeholder feedback to inform editorial decisions
- Improve content effectiveness, audience engagement, discoverability, repurposing, and business contribution
- Develop reporting on content and thought leadership contributions to awareness, trust, engagement, reputation, and growth
Requirements
What you’ll need- 7+ years of progressive experience in content strategy, editorial strategy, brand storytelling, communications, thought leadership, integrated marketing, or related fields
- Qualified candidates must be legally authorized to be employed in the United States
- Awareness, inclusivity, sensitivity, humility, and experience working with individuals from diverse backgrounds
- Healthcare, behavioral health, consumer health, or regulated industry experience strongly preferred
- Strong editorial judgment and experience building content strategies, editorial calendars, voice standards, and governance models
- Exceptional written, verbal, visual, and video communication skills
- Ability to translate complex clinical, business, and brand priorities into audience-relevant storytelling
- Experience partnering cross-functionally with clinical, legal, compliance, PR, marketing, growth, social, reputation, business development, and executive teams
- Strong understanding of content’s role in brand awareness, trust, reputation, discoverability, patient acquisition, clinician engagement, and enterprise growth
- Experience using data, insights, search behavior, and performance reporting to inform content strategy
- Strong project management skills and ability to lead complex workstreams in a fast-paced, matrixed environment
- Bachelor’s degree required
- Ability to sit, stand, bend, talk, hear, walk, and lift or move objects up to 25 pounds
- Required vision abilities include close, distance, color, peripheral, and depth perception, plus ability to adjust focus
Benefits
Comp & perks- Medical insurance
- Dental insurance
- Vision insurance
- AD&D insurance
- Short- and long-term disability insurance
- Life insurance
- 401k retirement savings with employer match
- Paid parental leave
- Paid time off
- Holiday pay
- Employee Assistance Program
- Reasonable accommodation for applicants and employees with disabilities