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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in social media management with a focus on content creation, community engagement, and performance analysis across multiple platforms. Proficient in leveraging analytics and partnerships to enhance brand visibility and loyalty in the health and wellness sector.
Highest-signal resume keywords
Social Media ManagementContent CreationCommunity EngagementCopywritingSocial Analytics
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content StrategyPhoto EditingVideo EditingCopywritingKPI AnalysisProject ManagementPlatform InsightsUser-Generated Content (UGC)Content Calendar ManagementCommunity Moderation
Soft Skills
CollaborationCommunicationStrategic ThinkingAdaptabilityTime Management
Tools & Technologies
CanvaCapCutAdobe ExpressBufferSocial Media Platforms
Industry Keywords
HealthWellnessOrganic Social StrategyInfluencer MarketingEmerging Channels
About the role
Key responsibilities & impact- Own and evolve Lifesum’s organic social strategy across TikTok, Instagram, Facebook, Pinterest, YouTube, LinkedIn and emerging channels
- Plan and manage the content calendar, balancing always-on, seasonal, reactive and campaign content
- Create platform-native content (photo, video, text), and brief and edit quick-turn assets
- Write copy and captions that fit both the brand voice and platform trends
- Grow, engage with and moderate the community, building brand trust and loyalty
- Identify, negotiate and activate partnerships with brands, creators and wellness platforms, with a focus on UGC creators
- Collaborate with Influencer Marketing, Performance Marketing and Customer Support to bring social into wider campaigns
- Collaborate with external partners where necessary
- Analyse KPIs, content performance and community sentiment, and use the results to optimize and report
- Keep the team up to date on content trends, platform features and creator culture
- Report to the VP Growth
Requirements
What you’ll need- 3+ years of hands-on social media management experience, including experience from an app company, ideally within health or wellness
- Strong experience creating and publishing content on TikTok, Instagram (incl. Reels and Stories), Snapchat, YouTube Shorts, LinkedIn and Pinterest
- Skilled in photo and video editing tools such as Canva, CapCut or Adobe Express
- Experience working with UGC creators
- Solid understanding of social analytics, platform insights and tools like Buffer and/or similar
- Excellent copywriting skills and a portfolio of social content you've created or led
- Comfortable working both strategically and hands-on, and good at managing several projects at once
- Fluent in Swedish and English
- An AI-first mindset – you actively use AI tools to work smarter
- Based in the Stockholm area – the role is office-based at our Södermalm HQ, in line with our hybrid office policy
Benefits
Comp & perks- A hybrid setup at our HQ on Södermalm, Stockholm
- Fast decision-making and real ownership – less bureaucracy, more impact
- Shared wellbeing experiences – cook, train and prioritise your health together
- Private health insurance
- Occupational pension
- Wellness allowance (SEK 5,000/year)