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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building and executing marketing strategies for B2B SaaS companies, with a strong focus on field marketing, partnerships, and content creation. Proven ability to collaborate across teams and engage with finance leaders and press in the US market.
Highest-signal resume keywords
B2B SaaS Marketing ExperienceField MarketingContent CreationPartnership DevelopmentDigital Demand Generation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyContent LocalizationEvent ManagementDigital MarketingStorytelling
Soft Skills
Collaborative SpiritEmpathyCuriosity
Industry Keywords
FinanceVC-Backed StartupsSales CollaborationCustomer SuccessAI in Finance
About the role
Key responsibilities & impact- Build and run the US marketing plan with the US Sales Lead, sharing pipeline targets
- Run a field and events programme across cities important to US finance leaders
- Grow the network of accounting partners, advisors, investors and trusted communities
- Localise Light’s story, content and campaigns for American finance teams
- Turn US customer stories into shareable content
- Work with the central growth team to test and scale digital demand generation in the US
- Build relationships with US press and influential technology and finance voices
- Collaborate with field marketers, product marketers, design, video and central growth teams
Requirements
What you’ll need- Enough years in the seat to know what works at a fast-growing company, ideally because you've built the ground game for a scaling B2B SaaS business in the US before
- Track record across field, events, partnerships and content
- Comfort working with sales, implementation, customer success and colleagues across the Atlantic
- Deep curiosity about how AI is reshaping finance teams and the companies they serve
- Great storyteller across video, text and meme
- Can-do, empathetic and collaborative spirit
- A passport; regular trips across the US and to teams in London and Copenhagen
- Experience in VC-backed startups and events is requested in the application form
- Ability to work in the United States is implied by the US role and location
Benefits
Comp & perks- Medical, dental and vision insurance, with your premiums fully covered by Light
- A 401(k) with a company match of up to 4% of your salary
- Life insurance at twice your salary
- Short- and long-term disability cover
- Potential stock options
- Unlimited paid time off
- US public holidays
- Regular socials
- Two company offsites a year
- Opportunity to build Light’s US presence as one of the first hires in the market
