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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital marketing analytics, including proficiency in GA4, Data Studio, and Google Tag Manager. Capable of translating complex data insights into actionable strategies for non-technical stakeholders.
Highest-signal resume keywords
GA4Data StudioGoogle Tag ManagerDigital Marketing AnalyticsEmail Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingAnalyticsData ReportingPerformance TrackingSEOExcelAI ToolsGoogle AdsMeta AdsLinkedIn Campaign Manager
Soft Skills
CommunicationCuriosityProblem-Solving
Tools & Technologies
GA4Meta Ads ManagerSemrushData StudioGoogle Tag ManagerEmail Marketing Platforms
Certifications & Qualifications
Google Analytics CertificationMeta Blueprint Certification
Industry Keywords
Performance DataClient ReportingTraffic TrackingEngagement MeasurementConversionsROASAgency ExperienceClient-Facing Experience
About the role
Key responsibilities & impact- Build and maintain client reports and dashboards in Data Studio
- Pull and organize performance data from GA4, Meta Ads Manager, Semrush, and other platforms
- Check reports for accuracy before distribution
- Flag data issues and tracking gaps early
- Set up GA4 and Google Tag Manager on new sites
- Track traffic, engagement, conversions, and ROAS across channels
- Provide account managers with context before client meetings
- Build, schedule, and QA email campaigns and report on performance
- Support paid media setup and trafficking across ad platforms
- Provide other support as needed
Requirements
What you’ll need- Around 2 years of exposure to digital marketing or analytics; relevant internships, coursework, side projects, or jobs involving marketing data count
- Experience with GA4, Meta, or a dashboard tool
- Comfortable in Excel
- Ability to explain data meaning to non-data audiences
- Experience using AI tools as part of workflow
- Google Analytics or Meta Blueprint certification is a plus
- Exposure to Google Tag Manager, Data Studio, or email marketing platforms
- Experience with Google Ads, Meta Ads, or LinkedIn Campaign Manager
- Curiosity about SEO, GEO, and AI's impact on search and measurement
- Agency, internship, or client-facing experience is a plus
- Interest in improving reporting processes
- Must be based in Wisconsin and able to regularly spend time in the Milwaukee office, especially during the first 90 days
Benefits
Comp & perks- Competitive salary
- Industry-leading benefits
- Generous vacation
- Flexible schedule
- Dental insurance
- Medical insurance
- 401(k)
- Other fun stuff
