Integrated Demand Generation Specialist III

Linda Werner & Associates, Inc

. Plan, coordinate, and execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels .

Posted 10/31/2026contractRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing integrated marketing campaigns across various channels, with a strong focus on lifecycle marketing, conversion optimization, and the use of generative AI for enhanced marketing execution. Proficient in developing marketing dashboards and performance metrics to drive product adoption and engagement.

Highest-signal resume keywords

Integrated Marketing Campaign ExecutionLifecycle Marketing Program DevelopmentA/B Testing and Conversion Rate OptimizationGenerative AI and Marketing Automation UtilizationStrong Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Demand GenerationGrowth MarketingConversion OptimizationAudience SegmentationPerformance ScorecardsFunnel ReportsCampaign ManagementExperimentation DesignTriggered Lifecycle JourneysNext Best Action Programs

Soft Skills

Project ManagementCommunicationOrganizational SkillsProblem-SolvingAbility to Manage Competing Priorities

Tools & Technologies

Marketing Automation PlatformsAnalytics ToolsContent Management SystemsPaid Media PlatformsGenerative AI Solutions

Industry Keywords

B2B TechnologySaaSProduct-Led GrowthMarketing to Developer AudiencesCampaign Quality Management

About the role

Key responsibilities & impact

Plan, coordinate, and execute integrated marketing campaigns across web, lifecycle, email, paid media, and creative channels
Manage campaign calendars, milestones, dependencies, approvals, and launch timelines
Translate channel strategies into actionable execution plans with defined deliverables and success metrics
Partner with marketing strategists, creative teams, analytics partners, and external agencies to deliver campaigns
Identify and resolve execution challenges while maintaining campaign quality and deadlines
Develop and manage an A/B testing roadmap focused on conversion rate optimization
Design and execute experiments across landing pages, forms, email campaigns, creative assets, and lifecycle journeys
Establish hypotheses, testing methodologies, and performance metrics
Analyze experiment outcomes and translate findings into recommendations
Build dashboards, funnel reports, and performance scorecards
Develop and execute lifecycle marketing initiatives to increase product adoption, engagement, retention, monetization, and cross-sell opportunities
Create audience segments, personalized journeys, automated triggers, and targeted messaging strategies
Utilize generative AI, automation, and agentic workflows to improve campaign planning, execution, analysis, and reporting
Develop reusable AI prompts, templates, workflows, and lightweight agents
Identify automation opportunities and implement scalable AI solutions
Manage creative agency workflows from campaign brief through final asset delivery
Coordinate creative production across web, lifecycle, and paid media channels
Ensure assets meet channel specifications, campaign objectives, and launch timelines
Track deliverables, identify risks, and resolve production dependencies
Maintain alignment across internal stakeholders and external creative partners

Requirements

What you’ll need

4 to 6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion optimization, or integrated digital marketing
Proven experience executing integrated marketing campaigns across web, lifecycle or email, paid media, and creative channels
Hands-on experience developing lifecycle marketing programs tied to product adoption, engagement, retention, monetization, or cross-sell
Demonstrated experience designing, executing, and measuring A/B testing and CRO initiatives
Experience coordinating creative agencies, marketing stakeholders, and campaign deliverables
Strong analytical skills with experience developing marketing dashboards, funnel reports, and performance scorecards
Practical experience utilizing generative AI, marketing automation, or agentic workflows to improve marketing execution
Strong project management, communication, and organizational skills
Ability to manage competing priorities, navigate ambiguity, and independently drive initiatives to completion
Familiarity with marketing automation, experimentation, analytics, content management, and paid media platforms
Experience with audience segmentation, triggered lifecycle journeys, next best action programs, and full funnel measurement
Experience developing reusable AI-powered marketing workflows or lightweight agents
Experience marketing to developer or technical audiences
Background in B2B technology, SaaS, or product-led growth environments
English required
Must address current or future US work sponsorship requirements

Benefits

Comp & perks

Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
40 hours per week
Monday to Friday schedule
8 hour shift