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Marketing Associate IV – Paid Media, Paid Social
Linda Werner & Associates, Inc. Support the planning, execution, and optimization of Corporate Marketing and Public Affairs campaigns across Meta platforms and other paid social channels .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in digital media campaign management, including planning, execution, and optimization of paid social advertising strategies. Proficient in analyzing performance data and implementing improvements to enhance campaign effectiveness and efficiency.
Highest-signal resume keywords
Meta Ads Manager ProficiencyPaid Social Advertising ExperienceCampaign Performance AnalysisA/B Testing KnowledgeDigital Advertising Operations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Media StrategyCampaign TraffickingAudience TargetingPerformance OptimizationCampaign MeasurementQuality AssuranceData AnalysisBudget ManagementReporting ProcessesProject Management
Soft Skills
Analytical SkillsProblem SolvingCommunication SkillsOrganizational SkillsTime Management
Tools & Technologies
Meta Ads ManagerGoogle WorkspaceDigital Advertising PlatformsSpreadsheet AnalysisPivot Tables
Industry Keywords
Campaign OptimizationMedia Mix ModelingBrand LiftConversion LiftStakeholder Collaboration
About the role
Key responsibilities & impact- Support the planning, execution, and optimization of Corporate Marketing and Public Affairs campaigns across Meta platforms and other paid social channels
- Manage tactical campaign details, timelines, deliverables, approvals, and launch readiness
- Execute media plans aligned with marketing objectives, audience strategies, and business priorities
- Oversee campaign setup, trafficking, quality assurance, troubleshooting, and reporting
- Monitor campaign delivery, budget pacing, audience performance, and overall effectiveness
- Conduct campaign health checks to identify performance trends, risks, and optimization opportunities
- Analyze campaign data and recommend adjustments to improve performance and media efficiency
- Support campaign measurement, performance reporting, and ongoing learning initiatives
- Partner with analytics and research teams to evaluate campaign effectiveness and translate findings into actionable recommendations
- Leverage Meta Ads Manager and other digital advertising platforms for campaign activation and optimization
- Support audience targeting strategies, creative testing, and campaign performance analysis
- Implement A/B testing and structured learning agendas
- Contribute to brand lift, conversion lift, and media mix modeling initiatives
- Collaborate with Marketing, Decision Science, Creative, and Marketing Technology teams
- Coordinate with external media agencies on launches, delivery, pacing, optimization, and troubleshooting
- Resolve technical or operational challenges affecting campaign delivery, measurement, or creative execution
- Improve campaign execution workflows, reporting processes, and quality assurance standards
- Maintain documentation, trafficking checklists, naming conventions, and operational best practices
- Support continuous improvement initiatives within the Global Media organization
Requirements
What you’ll need- 7+ years of professional experience in digital media, including at least 3 years of hands on paid social advertising experience
- Expert level proficiency with Meta Ads Manager and strong familiarity with other paid social and digital advertising platforms
- Demonstrated experience developing, executing, and optimizing paid media strategies and campaigns
- Strong understanding of digital advertising operations, campaign trafficking, audience targeting, and performance optimization
- Experience analyzing campaign results, monitoring media delivery, and providing actionable performance recommendations
- Knowledge of A/B testing, campaign measurement, and marketing effectiveness methodologies
- Experience supporting campaign reporting, quality assurance, and execution across multiple stakeholders
- Strong analytical and problem solving skills with the ability to interpret complex media performance data
- Excellent communication, organizational, and project management skills
- Proficiency with Google Workspace and spreadsheet based analysis, including pivot tables and advanced formulas
- Ability to manage competing priorities and deliver results in a fast paced, evolving environment
- English (Required)
- Ability to work in the US without sponsorship
Benefits
Comp & perks- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
- 8 hour shift
- Monday to Friday