Senior Email Marketing Technology, CRM Manager

Linda Werner & Associates, Inc

. Provide technical guidance on Salesforce Marketing Cloud setup, configuration, and operational best practices .

Posted 10/31/2026contractRemote • New York • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in Salesforce Marketing Cloud setup and email deliverability, with a strong ability to translate marketing objectives into technical requirements. Proven track record in collaborating across teams to enhance operational effectiveness and drive successful email marketing programs.

Highest-signal resume keywords

Salesforce Marketing Cloud (SFMC)Email Deliverability ExpertiseAudience SegmentationTechnical Implementation of Email Marketing ProgramsAnalytical and Problem Solving Abilities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email Marketing TechnologyLifecycle MarketingCRMData InputsMeasurement and GovernanceOperational WorkflowsSender ReputationAuthentication StrategiesSuppression StrategiesInbox Placement

Soft Skills

Excellent Written CommunicationExcellent Verbal CommunicationInfluencing StakeholdersCollaboration Across TeamsProblem Solving

Industry Keywords

Marketing OperationsTechnical Marketing DisciplinesData IntegrityCampaign PerformanceOperational Effectiveness

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Provide technical guidance on Salesforce Marketing Cloud setup, configuration, and operational best practices
Support technical planning and implementation of large scale lifecycle and email marketing programs
Evaluate marketing technology workflows and recommend improvements to scalability, efficiency, and execution
Translate business objectives into technical marketing requirements, including data inputs, audience logic, tracking, and measurement
Provide expertise in email deliverability, including sender reputation, authentication, suppression strategies, and list hygiene
Define and document audience creation and segmentation requirements, including eligibility criteria, exclusions, and holdout groups
Partner with analytics and data teams to validate audience availability, data integrity, and segmentation logic
Identify technical and operational factors impacting inbox placement, campaign performance, and deliverability
Collaborate with marketing operations, analytics, engineering, data, and campaign execution teams to ensure successful program delivery
Translate complex technical requirements into actionable plans for business and technical stakeholders
Influence decision making and drive alignment across multiple teams without direct reporting authority
Assess technical readiness for marketing campaigns, including data availability, audience logic, measurement, and governance
Identify execution challenges and recommend solutions to improve operational effectiveness
Develop technical documentation, implementation guidelines, playbooks, and stakeholder communications

Requirements

What you’ll need

8+ years of experience in email marketing technology, marketing operations, lifecycle marketing, CRM, or related technical marketing disciplines; exceptional candidates with slightly less experience may be considered
Strong working knowledge of Salesforce Marketing Cloud (SFMC), including audience segmentation, data models, and operational workflows
Demonstrated expertise in email deliverability, including sender reputation, authentication, suppression strategies, and inbox placement
Experience supporting technical implementation and operational execution of large scale email marketing programs
Ability to translate marketing objectives into technical requirements involving audiences, data inputs, measurement, and governance
Strong analytical and problem solving abilities, including experience partnering with analytics and engineering teams
Demonstrated success collaborating across complex, matrixed organizations and influencing stakeholders without direct authority
Excellent written and verbal communication skills, including the ability to develop technical documentation and drive stakeholder alignment
English (Required)
Do not or will not in the future require sponsorship to work in the US

Benefits

Comp & perks

Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance
8 hour shift
Monday to Friday