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Senior Paid Media Channel Manager – Enterprise Marketing
Linda Werner & Associates, Inc. Own paid media channel roadmaps and quarterly optimization strategies across paid social, paid search, and programmatic advertising .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in paid media strategy, optimization, and performance management, with a strong focus on campaign trafficking, conversion tracking, and audience segmentation. Proven ability to translate business objectives into actionable performance targets and collaborate effectively with cross-functional teams.
Highest-signal resume keywords
Paid Media StrategyCampaign TraffickingConversion TrackingAudience SegmentationPerformance Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid Social AdvertisingProgrammatic AdvertisingCampaign OptimizationBudget ManagementTesting StrategiesPerformance ReportingKPI DevelopmentData AnalysisConversion APIsUTM Parameters
Soft Skills
Organizational SkillsProject ManagementWritten CommunicationAnalytical SkillsCollaboration
Tools & Technologies
Marketing TechnologyCRM ConnectivityAdvertising PlatformsCampaign Measurement ToolsAnalytics Tools
Industry Keywords
Paid MediaDigital AdvertisingMarketing OperationsAccount-Based MarketingPerformance Marketing
About the role
Key responsibilities & impact- Own paid media channel roadmaps and quarterly optimization strategies across paid social, paid search, and programmatic advertising
- Identify performance gaps, prioritize optimization opportunities, and implement improvements
- Translate business objectives into channel performance targets, KPIs, and execution guidelines
- Establish testing strategies for channels, ad formats, audiences, and measurement capabilities
- Oversee paid media investment across multiple products, campaigns, and business priorities
- Manage campaign budgets, spending, pacing, and performance reporting
- Develop and maintain a centralized paid media calendar
- Coordinate campaign timelines, resource allocation, and prioritization across concurrent workstreams
- Oversee campaign trafficking, tracking implementation, conversion APIs, pixels, UTM governance, and naming conventions
- Establish campaign quality assurance standards for tracking, targeting, and measurement
- Manage audience segmentation, activation, governance, and optimization
- Partner with marketing technology and operations teams on advertising platform integrations, CRM connectivity, and marketing data flows
- Identify and resolve technical or measurement challenges affecting campaign performance
- Design and execute structured testing roadmaps with defined success criteria
- Analyze campaign effectiveness, audience performance, bidding strategies, creative performance, and conversion optimization
- Provide performance reporting on campaign efficiency, budget pacing, lead generation, and pipeline contribution
- Translate performance data into strategic recommendations for leadership and cross-functional stakeholders
- Develop best practices, benchmarks, and playbooks
- Partner with integrated marketing, product marketing, marketing operations, analytics, web, SEO/SEM, and organic social teams
- Align paid media initiatives with broader marketing strategies and business objectives
- Oversee agency and vendor execution, including briefs, timelines, deliverables, quality standards, and service expectations
- Support account-based marketing initiatives, including account list activation and targeted media campaigns
- Coordinate regional campaigns while maintaining consistent brand standards and measurement practices
Requirements
What you’ll need- 8+ years of paid media experience with direct ownership of channel strategy, roadmaps, and performance
- Extensive experience managing paid social advertising at scale, with working knowledge of paid search and programmatic advertising
- Strong technical expertise in campaign trafficking, conversion tracking, pixels, conversion APIs, UTM parameters, audience onboarding, and campaign QA
- Experience managing paid media calendars, competing priorities, budgets, and resources across multiple stakeholders
- Demonstrated success developing and executing structured testing and optimization strategies
- Hands-on experience collaborating with marketing technology and marketing operations teams on system integrations, marketing data flows, and campaign measurement
- Experience overseeing external advertising agencies or vendors, managing deliverables and performance expectations
- Strong analytical skills with the ability to interpret performance data and communicate actionable insights to leadership
- Excellent organizational, project management, and written communication skills
- Ability to operate independently in a dynamic, fast-paced environment with evolving priorities
- English (Required)
- Must answer whether sponsorship to work in the US is required now or in the future
Benefits
Comp & perks- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance