Director – Senior Account Manager, Web

LINGNER.COM

. Independently manage and strategically advise international B2B clients in the web sector, from consulting through reporting .

Posted 10/10/2026full-timeHeilbronn • GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing and advising B2B clients in the web sector, with a strong focus on CMS management, project leadership, and strategic digital communications. Proficient in analyzing trends in AI visibility and delivering actionable recommendations to enhance client web presences.

Highest-signal resume keywords

B2B Client ManagementCMS ManagementProject ManagementAI Visibility StrategiesFluent in German

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Web Project ManagementCMS PlatformsGenerative Engine OptimizationData AnalysisAgile MethodologiesScrumBudget ManagementContent StrategyDigital CommunicationsSocial Media Campaigning

Soft Skills

Confident Presentation SkillsStrong Communication AbilitiesTeam PlayerSolution-Oriented ApproachInitiative

Industry Keywords

Digital SectorWeb SectorClient RetainersTrend MonitoringProfessional Guidance

About the role

Key responsibilities & impact

Independently manage and strategically advise international B2B clients in the web sector, from consulting through reporting
Provide strategic advice on web presences, CMS strategies, and AI Visibility / Generative Engine Optimization
Lead and develop web projects, including relaunches, content updates, and optimizations
Develop and present concepts and recommendations to decision-makers
Manage projects and retainers, including timelines, budgets, and quality assurance
Prepare reports and analyses and derive strategic recommendations for action
Work closely with development, creative, and strategy teams
Monitor trends in web, CMS, and AI tools for client communications
Provide professional guidance and sparring to team members in the digital division
Advise clients across channels on social media and campaigning

Requirements

What you’ll need

At least 3 years of agency experience in the digital sector, with a focus on web, CMS management, and digital communications
Demonstrated experience independently managing client accounts and budgets
Experience independently managing and strategically advising B2B clients at Senior or Director level
Confident presentation skills, strong communication abilities, and a professional presence with decision-makers
Solid experience with CMS platforms and web projects
Experience managing complex web projects
Interest in current developments in AI Visibility and brand visibility in AI-driven search
Experience in a Product Owner role is a plus
Analytical mindset and confidence working with numbers
Structured, reliable working style, initiative, and a hands-on mentality
Experience working with Scrum and agile methodologies
Team player with a solution-oriented approach and enthusiasm for sharing knowledge
Fluent in German
Good to very good English skills
Experience in social media or campaigning is an advantage

Benefits

Comp & perks

Permanent employment contract
Full-time or part-time work options
Work at Villa Mertz overlooking the Neckar promenade
Private park
Well-equipped kitchen with a portafilter espresso machine
“The courage to trust” as the foundation of our company culture
Supportive team of friendly colleagues
Professional development through sparring and knowledge sharing