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Director, Marketing – Development and Power & Infrastructure
Link Logistics. Lead product marketing, positioning, and storytelling for Link's industrial development platform, focusing on power-served sites, data centers, and advanced manufacturing opportunities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and storytelling for technical and infrastructure-driven products, with a strong ability to translate complex concepts into compelling narratives. Proficient in developing marketing collateral and managing cross-functional collaborations to support strategic communications and brand adherence.
Highest-signal resume keywords
Product MarketingTechnical MarketingNarrative WritingMicrosoft Office SuiteData Center Infrastructure
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
StorytellingContent DevelopmentCopywritingEditingPresentation DevelopmentTechnical CommunicationMarketing Collateral CreationCase Study DevelopmentThought LeadershipPower Delivery Systems
Soft Skills
Exceptional Communication SkillsCross-Functional CollaborationIndependent WorkProfessionalismEthics
Tools & Technologies
Adobe Creative SuiteFigmaSalesforceYardiMicrosoft PowerPointMicrosoft WordMicrosoft Excel
Industry Keywords
Power-Served SitesData CentersAdvanced ManufacturingDevelopment TimelinesEntitlementPermitting MilestonesStrategic CommunicationsPublic MeetingsMunicipal EngagementsGovernment Initiatives
About the role
Key responsibilities & impact- Lead product marketing, positioning, and storytelling for Link's industrial development platform, focusing on power-served sites, data centers, and advanced manufacturing opportunities
- Translate power availability, utility capacity, site readiness, construction timelines, and other technical information into customer-facing narratives
- Develop marketing collateral, presentations, case studies, thought leadership content, and multimedia storytelling
- Collaborate with Corporate Affairs and Community Engagement teams on go-to-market messaging for power, energy, and data center topics
- Maintain knowledge of development timelines, entitlement, and permitting milestones to ensure accurate marketing content
- Execute strategic communications support for Development and Power & Infrastructure pursuits with Corporate Communications and external agencies
- Develop presentations and supporting materials for public meetings, municipal engagements, and government-facing initiatives
- Support earned media, executive communications, and reputation-building efforts
- Ensure marketing content adheres to brand guidelines and visual identity standards
- Partner with Development, Power & Infrastructure, Leasing, Corporate Communications, regional marketing, and brokerage teams
- Manage external agencies, consultants, and creative partners
- Support development-focused marketing events and project marketing materials
- Assume additional responsibilities and support special projects as assigned
Requirements
What you’ll need- Bachelor's degree in Marketing, Communications, Engineering, or a related field
- 10+ years of experience in product marketing, technical marketing, or communications
- Demonstrated expertise translating complex technical concepts into clear, compelling content
- Proven storytelling and content leadership experience, including narratives, case studies, and thought leadership for technical or infrastructure-driven products
- Practical understanding of data center infrastructure and operations, including power delivery, electrical and mechanical systems, and site requirements
- Exceptional written and verbal communication skills for technical, executive, and public-sector audiences
- Ability to work independently and cross-functionally with technical, development, and communications teams
- Strong narrative writing, copywriting, editing, and presentation development skills
- Experience managing agencies, consultants, and creative partners
- Advanced proficiency in Microsoft Office Suite, including PowerPoint, Word, and Excel, Adobe Creative Suite, Figma, and other content creation tools
- Working knowledge of Salesforce and Yardi
- Willingness to travel as needed
- Uncompromising commitment to professionalism, ethics, integrity, and sound business judgment
Benefits
Comp & perks- Health insurance coverage
- Retirement savings plan
- Paid holidays
- Paid time off