Product Marketing Manager

Linxup

. Lead go-to-market launches for new products and features, from tiering and readiness through sales, customer, and market rollout .

Posted 10/7/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading go-to-market product launches and sales enablement initiatives, leveraging data-driven insights and competitive analysis to shape effective messaging and positioning. Proven ability to collaborate across teams and manage complex projects in a B2B SaaS environment.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategySales EnablementProject ManagementCompetitive Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Launch PlanningData AnalysisCustomer ResearchSales Tools DevelopmentMessaging and Positioning

Soft Skills

CollaborationWritingPresentation

Tools & Technologies

SalesforceProduct Analytics ToolsAI Tools

Industry Keywords

B2B SaaSSMB BuyersTelematicsIoTFleet SoftwareField Service Software

Tech Stack

Tools & technologies

IoT

About the role

Key responsibilities & impact

Lead go-to-market launches for new products and features, from tiering and readiness through sales, customer, and market rollout
Measure launch results and improve subsequent launches
Deliver product updates, training, and sales tools including pitch decks, battle cards, talk tracks, demo stories, and FAQs
Track competitors, win/loss patterns, and market shifts
Turn competitive and market findings into regular reporting and clear recommendations
Shape and evolve positioning, messaging, and narrative across web, campaigns, sales, and product
Interview customers and prospects and communicate insights to Product and Marketing
Partner daily with Product, Sales, and Customer Success
Perform other duties as assigned

Requirements

What you’ll need

5+ years in product marketing, preferably B2B SaaS
Track record of planning and running product launches end to end, with measurable results
Experience building sales enablement that sales representatives use
Impeccable project management across cross-functional work with many moving parts and deadlines
Excellent collaboration, writing, and presenting skills
Ability to make complex products simple and persuasive
Experience using data and customer research to make decisions
Comfort using AI tools to research, write, and work smarter
Experience with SMB buyers, telematics, IoT, fleet, or field service software
Experience with competitive programs and win/loss analysis
Familiarity with Salesforce and product analytics tools

Benefits

Comp & perks

Medical, Dental, Vision, Life and 401(k) benefits
Flexible Time Off (FTO)
Company promotes work/life balance
Opportunities for growth and reward
Competitive compensation and benefits packages