Marketing Lead – B2B SaaS Content & Growth Manager

Listo

. Own organic and inbound growth strategy end to end, including brand, positioning, and go-to-market, focused on qualified B2B pipeline without paid acquisition .

Posted 11/11/2026full-timeRemote • ArgentinaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in driving B2B SaaS growth through organic and inbound strategies, with a strong focus on SEO, content creation, and analytical performance tracking. Proficient in leveraging AI search optimization and building effective content engines to enhance brand visibility and pipeline generation.

Highest-signal resume keywords

B2B SaaS GrowthTechnical SEOContent StrategyLinkedIn Thought LeadershipGoogle Search Console

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOKeyword ResearchLink BuildingContent CreationConversion OptimizationData AnalysisAEOGEOContent Engine DevelopmentB2B Marketing

Soft Skills

Analytical SkillsCompelling Writing AbilityIndependent WorkExperimentation

Tools & Technologies

GA4AhrefsSemrushHubSpot

Industry Keywords

B2BOrganic GrowthInbound MarketingBrand PositioningPipeline GenerationHospitalitySportsEntertainmentVenue Tech

About the role

Key responsibilities & impact

Own organic and inbound growth strategy end to end, including brand, positioning, and go-to-market, focused on qualified B2B pipeline without paid acquisition
Lead SEO and AI Search Optimization (AEO/GEO), including technical SEO, keyword strategy, content clusters, structured data, and link building
Grow Domain Rating and visibility across Google, ChatGPT, Perplexity, Gemini, and AI Overviews
Own the content engine, producing blog posts, landing pages, case studies, and customer stories that rank, get cited, and generate demand
Build LinkedIn thought leadership for Listo and its leadership team
Own B2B social distribution to drive awareness and pipeline
Improve the inbound funnel through conversion optimization, landing page experimentation, and nurture
Track rankings, traffic, backlinks, AI visibility, conversions, and pipeline, and act on the data
Partner with Sales, Product, Customer Success, and leadership to turn buyer questions into content and growth opportunities
Test new channels

Requirements

What you’ll need

3–6 years driving B2B SaaS growth (organic, inbound, SEO, or content-led marketing)
Hands-on SEO experience: technical SEO, content strategy, keyword research, link building, and authority growth
Experience building content engines that drive organic traffic and pipeline
Strong B2B LinkedIn instincts, including founder/exec thought leadership and distribution
Experience with AEO/GEO and AI search
Fluent in Google Search Console, GA4, Ahrefs or Semrush, and HubSpot
Strong analytical skills covering rankings, referring domains, conversion rates, and attribution
Compelling B2B writing ability
Native-level spoken and written English
Background in hospitality, sports, entertainment, or venue tech is a strong plus
Ability to move fast, experiment constantly, and work independently

Benefits

Comp & perks

Remote-first and flexible around time zones
Competitive pay for a remote, global role
Direct line to leadership and real influence over strategy
Work with some of the biggest names in sports, hospitality, and entertainment