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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CVR optimization, A/B testing, and effective copywriting for Amazon listings. Proficient in project management tools and capable of collaborating with cross-functional teams to enhance brand presence and performance.
Highest-signal resume keywords
CVR OptimizationA/B TestingCopywritingClickUp ProficiencyDesign Project Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CVR OptimizationA/B TestingCopywritingKeyword ResearchPerformance AnalysisVisual Design BriefsSOP MaintenanceData AnalysisContent OptimizationCompetitor Analysis
Soft Skills
Excellent CommunicationHighly OrganizedProactiveDetail-OrientedIndependent Work
Tools & Technologies
ClickUpAsanaGoogle WorkspaceSlackIntellivlyDataDive
Industry Keywords
Amazon Brand ManagementEnhanced Brand ContentCustomer Reviews AnalysisPPC AdvertisingBrand Consistency
About the role
Key responsibilities & impact- Coordinate CVR optimization tests with team leads at least annually per listing
- Manage A/B testing for main images, titles, bullets, and Enhanced Brand Content (EBC)
- Analyze test results, track performance, and maintain before/after reports in ClickUp
- Review the Amazon Storefront every 2 months for design and content updates
- Research and brief internal graphic designers for images and EBCs
- Analyze customer reviews and competitors to refine visuals and messaging
- Draft graphics briefs for PPC ad visuals and headline images
- Use polling tools such as Intellivly to validate design decisions
- Write and optimize Amazon titles, bullets, listing copy, backend keywords, search terms, and product descriptions
- Use DataDive for keyword research and customer avatar insights
- Analyze returns and Voice of Customer reports to refine listing content
- Stay updated on Amazon guidelines and audit listings for brand consistency
- Test coupon types, pricing, promotions, outlet deals, quantity discounts, virtual bundles, and larger packs
- Conduct SQP analysis monthly or quarterly
- Compare CTR and CVR rates with top 10 competitors
- Prepare testing reports, performance analyses, and optimization summaries
- Collaborate with account leads, graphic designers, and the marketing team
- Track tasks and projects using ClickUp or similar tools
- Follow up with team members on deliverables
- Maintain SOPs and propose workflow improvements
Requirements
What you’ll need- 2+ years of experience as an Amazon Brand/Account Manager
- Proven record in CVR optimization and A/B testing
- Strong copywriting and creative brief management skills
- 2+ years of experience managing design projects or creatives
- Proficiency in ClickUp, Asana, Google Workspace, Slack, etc.
- Excellent English communication (written & verbal)
- Highly organized, proactive, and detail-oriented
- Tech-savvy and capable of working independently
Benefits
Comp & perks- Performance-based end-of-year bonus (up to 1 month's salary)
- Fully remote role
- Flexible hours after 30 days (some CST overlap)
- Non-micromanaged, autonomy-driven culture
