Senior Software Engineer – Digital Marketing

Live Oak Bank

. Serve as the technology partner for the Digital Marketing team, translating marketing objectives into scalable technical solutions .

Posted 11/2/2026full-timeRemote • North Carolina • United StatesSenior💰 $128,500 - $179,900 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital marketing technology solutions, including web analytics, data integration, and customer journey optimization. Proficient in programming and analytics tools to enhance marketing effectiveness and drive measurable business outcomes.

Highest-signal resume keywords

Node.js ProgrammingReact DevelopmentDigital Marketing Technology SolutionsWeb Analytics ImplementationCustomer Data Integration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Software EngineeringDigital AnalyticsData EngineeringEvent TrackingConversion MeasurementData ArchitectureCustomer Journey AnalyticsA/B TestingTagging StrategiesData Flows

Soft Skills

Exceptional CommunicationStakeholder ManagementMentoringCross-Functional Leadership

Tools & Technologies

Google AnalyticsAdobe AnalyticsTableauPower BIHubSpotSalesforceAWS S3LambdaDynamoDBAPI Gateway

Industry Keywords

Digital MarketingCustomer AcquisitionEngagement StrategiesMarketing AutomationCompliancePrivacy Regulations

Tech Stack

Tools & technologies

AWSBootstrapCloudDynamoDBJavaScriptNode.jsPythonReactTableau

About the role

Key responsibilities & impact

Serve as the technology partner for the Digital Marketing team, translating marketing objectives into scalable technical solutions
Design, develop, and support digital marketing technology platforms, integrations, and data flows
Enhance multi-touch attribution, conversion tracking, customer journey analytics, and marketing effectiveness reporting
Develop web analytics implementations, tagging strategies, event tracking frameworks, and digital data collection standards
Ensure marketing and customer behavioral data is accurately captured, governed, and accessible
Integrate analytics platforms, CRM systems, customer data platforms, experimentation tools, advertising technologies, and marketing automation platforms
Improve data quality, observability, automation, and reporting across the digital marketing ecosystem
Optimize customer acquisition, engagement, retention, and conversion strategies across digital channels
Support paid media, SEO, SEM, email marketing, content marketing, social media, and website experiences
Develop personalization, audience segmentation, campaign targeting, and customer journey orchestration solutions
Lead website optimization focused on user experience, accessibility, search performance, engagement, and conversion
Identify improvements through experimentation, A/B testing, and behavioral analytics
Partner with the Data team on dashboards, reporting frameworks, and data products
Monitor customer behavior, conversion funnels, and digital performance to identify trends and recommendations
Partner with compliance, legal, privacy, and risk teams on regulatory and organizational requirements
Manage external vendors, agencies, and technology partners when applicable
Mentor team members and advise stakeholders on digital technology strategy, measurement capabilities, and platform investments

Requirements

What you’ll need

Candidate is required to be located in North Carolina; preference to Raleigh-Durham and Charlotte area
Work sponsorship is not supported now or in the future
Bachelor's degree in Computer Science, Information Systems, Engineering, Data Analytics, Marketing Technology, or a related field, or equivalent practical experience
6+ years of experience in software engineering, marketing technology, digital analytics, data engineering, or closely related disciplines
Expert programming abilities with Node.js, React, Bootstrap, and Python
Expert in SF.COM, AWS S3, Lambda, DynamoDB, API Gateway, SQS, and SNS
Experience designing, implementing, and supporting digital marketing technology solutions and integrations
Strong understanding of web analytics, digital tagging, event tracking, conversion measurement, and customer journey analytics
Experience with Google Analytics, Adobe Analytics, Tableau, Power BI, or similar technologies
Experience with CRM, customer data, and marketing automation platforms such as HubSpot, Salesforce, Adobe Experience Cloud, or comparable solutions
Experience working with marketing, product, analytics, and business teams to deliver measurable business outcomes
Strong understanding of data architecture, customer data flows, and marketing measurement frameworks
Exceptional communication and stakeholder management capabilities
Experience leading cross-functional initiatives and influencing outcomes across multiple teams

Benefits

Comp & perks

Annual bonuses
Long-term incentives
Paid sick leave where required by state law
Employee benefits; details provided at the careers website