Principal Product Marketing Manager

LiveRamp

. Own the go-to-market strategy for the Identity portfolio .

Posted 9/30/2026full-timeRemote • United StatesLead💰 $159,500 - $234,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates deep expertise in Identity and its role within the adtech and martech ecosystems, with a strong ability to translate complex technology into customer value. Proven experience in developing go-to-market strategies, engaging with enterprise customers, and driving commercialization across the product lifecycle.

Highest-signal resume keywords

Identity Resolution ExpertiseAdtech/Martech KnowledgeProduct Marketing ExperienceCommercialization StrategyCustomer Engagement Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementSolutions ConsultingMarket Intelligence AnalysisCommercial Performance EvaluationTechnical Product MarketingData CollaborationIdentity InfrastructureProduct StrategyGo-To-Market StrategyMarket Demand Analysis

Soft Skills

Executive PresenceStrategic JudgmentCross-Functional CollaborationInfluencing Without AuthorityBuilding Alignment

Industry Keywords

Identity PortfolioCustomer InsightCompetitive IntelligenceMarket OpportunityProduct-Market FitCommercial ReadinessAdoption and UsageGrowth BarriersEnterprise SalesTechnical Curiosity

About the role

Key responsibilities & impact

Own the go-to-market strategy for the Identity portfolio
Develop a clear view of market opportunity, target customers, differentiated value, commercial model, and path to growth
Serve as a senior strategic partner to Product leaders and executives
Bring customer insight, market dynamics, competitive intelligence, and commercial performance into product strategy and roadmap decisions
Develop deep technical and market expertise in LiveRamp’s Identity and data collaboration capabilities and the broader adtech and martech ecosystem
Translate complex technology into customer value
Define and evangelize the role and value of Identity across LiveRamp, customers, partners, and the broader ecosystem
Engage directly with customers, prospects, partners, and industry leaders as an Identity product and market expert
Own commercialization across the Identity product lifecycle, from market demand and product-market fit through commercial readiness, launch, adoption, scale, and optimization
Partner with Industry Teams, Sales, Customer Success, Enablement, and other Commercial teams to turn pipeline, bookings, adoption, usage, customer feedback, and growth barriers into action
Establish commercialization goals and measures of success across market and commercial readiness, pipeline and revenue, adoption and usage, customer value, and market demand
Diagnose underperformance and coordinate teams to improve results
Shape Identity positioning, messaging, packaging, competitive strategy, sales plays, enablement, and proof points
Partner on early adopter and launch programs
Influence senior leaders across Product, Commercial, Marketing, and other functions without direct authority
Serve as a visible Identity thought leader within LiveRamp and externally

Requirements

What you’ll need

Significant experience at the intersection of technology, products, customers, and commercial strategy through product marketing, product management, solutions consulting/sales engineering, product strategy, or a related discipline
Significant adtech, martech, or data-driven marketing experience
Deep knowledge of Identity and its role across the advertising and marketing ecosystem
Technical curiosity and ability to understand how products work
Ability to establish credibility with Product, technical teams, customers, and partners
Experience engaging directly with enterprise customers
Understanding of market demand, product-market fit, commercialization, adoption, usage, and growth
Ability to use market intelligence, customer insight, competitive information, and commercial performance data to influence decisions
Ability to create structure in ambiguous environments, make tradeoffs, establish priorities, and move complex cross-functional initiatives forward
Executive presence and strategic judgment to partner with senior Product and Commercial leaders
Ability to build alignment without direct authority
Ability to serve as a visible subject matter expert and evangelist
Deep expertise in identity resolution, identity infrastructure, data collaboration, or related adtech/martech capabilities
Experience in a customer-facing technical role such as solutions consulting, sales engineering, product management, technical product marketing, or solution architecture
Experience taking complex technology from early product stages through general availability, adoption, and scale
Experience partnering with enterprise sales organizations on strategic opportunities and commercialization programs
Experience using pipeline, revenue, adoption, usage, and customer data to evaluate product or go-to-market performance
Experience developing executive-level narratives and presenting to senior internal and external audiences
Experience operating across global, highly cross-functional organizations

Benefits

Comp & perks

Flexible paid time off
Paid holidays
Options for working from home
Paid parental leave
Medical, dental, vision, life and disability benefits
Employee assistance program
Voluntary benefits
Healthy lifestyle perks programs
Career growth benefits and programs
401K matching plan—1:1 match up to 6% of salary
In-person and virtual events, including game nights, happy hours, camping trips, and sports leagues