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B2B Marketing Director
Lloyds Banking Group. Lead the B2B marketing agenda across Lloyds Banking Group .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing strategies, focusing on customer engagement, brand strength, and measurable growth across various banking sectors. Proven ability to leverage data and insights for optimizing marketing performance and building trusted partnerships with stakeholders.
Highest-signal resume keywords
B2B Marketing ExperienceAccount-Based MarketingIntegrated Marketing ProgrammesCommercial AcumenData-Driven Marketing
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Proposition MarketingCustomer Insight ApplicationPerformance Data AnalysisMarket IntelligenceMarketing Effectiveness Measurement
Soft Skills
Stakeholder InfluenceTeam LeadershipPartnership Building
Tools & Technologies
Marketing TechnologyCRM SystemsDigital Marketing Channels
Industry Keywords
Business BankingCorporate BankingInstitutional BankingCustomer EngagementRegulatory Risk
About the role
Key responsibilities & impact- Lead the B2B marketing agenda across Lloyds Banking Group
- Drive growth, build brand strength and deepen customer relationships across key markets
- Lead B2B Marketing across Business & Commercial Banking, Corporate & Institutional Banking and Workplace businesses
- Develop integrated strategies to deepen customer engagement, strengthen market position and deliver measurable growth
- Shape and deliver marketing strategies across Business Banking and SME, Mid Markets, Corporate & Institutional Banking and Workplace
- Lead go-to-market activity for lending, payments, trade finance, investments, pensions, protection and wealth solutions
- Drive customer acquisition, engagement, retention and product adoption across priority client segments
- Deliver targeted account-based and sector marketing programmes
- Build reputation through thought leadership, market engagement and strategic content programmes
- Use data, insight and personalisation to improve digital engagement and marketing performance
- Lead integrated campaigns across digital, CRM, events, partnerships, social and content channels
- Embed marketing effectiveness and robust measurement to demonstrate commercial impact and customer value
Requirements
What you’ll need- Significant senior-level B2B marketing experience within a complex, customer-led organisation
- Strong understanding of business and institutional customer needs, decision-making processes and market dynamics
- Proven expertise in account-based marketing, proposition marketing and relationship-led growth strategies
- Strong commercial acumen and track record translating marketing investment into measurable customer, commercial and brand outcomes
- Experience leading integrated marketing programmes across owned, earned and paid channels
- Experience with data, personalisation and marketing technology
- Ability to build trusted partnerships and influence senior stakeholders across business leadership, product, distribution, digital, data and customer teams
- Experience leading teams, agencies and external partners in a complex environment
- Experience creating thought leadership and client engagement programmes
- Ability to balance long-term brand building with near-term commercial priorities
- Experience applying customer insight, market intelligence and performance data to optimise marketing outcomes
- Strong appreciation of regulatory, reputational and customer risk, preferably from regulated industries
Benefits
Comp & perks- Hybrid working options
- Job share
- Pension contribution of up to 15%
- Annual performance-related bonus
- Share schemes including free shares
- Benefits adaptable to lifestyle, such as discounted shopping
- Wellbeing initiatives
- Generous parental leave policies
- Reasonable workplace adjustments, including flexibility in office attendance, location and working patterns
- Reasonable adjustments throughout the recruitment process
- Opportunities to learn, grow and develop