B2B Marketing Director

Lloyds Banking Group

. Shape and deliver marketing strategies across Business Banking and SME, Mid Markets, Corporate & Institutional Banking and Workplace .

Posted 10/20/2026full-timeLondon • United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategies, account-based marketing, and relationship-led growth, with a strong focus on customer engagement and measurable outcomes. Proven ability to lead integrated marketing programs and influence senior stakeholders while navigating complex, regulated environments.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based MarketingIntegrated Marketing ProgrammesCommercial AcumenData-Driven Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Account-Based MarketingProposition MarketingRelationship-Led Growth StrategiesIntegrated Campaign ManagementMarketing Performance MeasurementCustomer Insight ApplicationMarket Intelligence AnalysisDigital Engagement OptimizationThought Leadership CreationCustomer Acquisition Strategies

Soft Skills

Stakeholder InfluenceTeam LeadershipPartnership BuildingStrategic ThinkingCommunication Skills

Tools & Technologies

Marketing TechnologyCRM SystemsDigital Marketing ChannelsSocial Media PlatformsContent Management Systems

Industry Keywords

Business BankingCorporate BankingInstitutional BankingRegulated IndustriesCustomer EngagementMarket DynamicsCommercial GrowthCustomer RetentionBrand BuildingRisk Management

About the role

Key responsibilities & impact

Shape and deliver marketing strategies across Business Banking and SME, Mid Markets, Corporate & Institutional Banking and Workplace
Lead go-to-market activity for lending, payments, trade finance, investments, pensions, protection and wealth solutions
Drive customer acquisition, engagement, retention and product adoption across priority client segments
Deliver account-based and sector marketing programmes
Build reputation through thought leadership, market engagement and strategic content programmes
Use data, insight and personalisation to improve digital engagement and marketing performance
Lead integrated campaigns across digital, CRM, events, partnerships, social and content channels
Embed marketing effectiveness through robust measurement of commercial impact and customer value
Lead B2B marketing across Lloyds Banking Group’s Business & Commercial Banking, Corporate & Institutional Banking and Workplace businesses
Develop integrated strategies to deepen customer engagement, strengthen market position and deliver measurable growth

Requirements

What you’ll need

Significant senior-level B2B marketing experience in a complex, customer-led organisation
Strong understanding of business and institutional customer needs, decision-making processes and market dynamics
Expertise in account-based marketing, proposition marketing and relationship-led growth strategies
Strong commercial acumen and track record translating marketing investment into measurable customer, commercial and brand outcomes
Experience leading integrated marketing programmes across owned, earned and paid channels
Experience with data, personalisation and marketing technology
Ability to build trusted partnerships and influence senior stakeholders across business leadership, product, distribution, digital, data and customer teams
Experience leading teams, agencies and external partners in a complex environment
Experience creating thought leadership and client engagement programmes
Ability to balance long-term brand building with near-term commercial priorities
Ability to apply customer insight, market intelligence and performance data to optimise marketing outcomes
Experience working within regulated industries and appreciation of regulatory, reputational and customer risk

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits adaptable to lifestyle, such as discounted shopping
Wellbeing initiatives
Generous parental leave policies
Reasonable workplace adjustments, including flexibility in office attendance, location and working patterns
Reasonable adjustments throughout the recruitment process
Flexible working options: hybrid working and job share
Opportunities to learn, grow and develop