CRM Manager

Lloyds Banking Group

. Design, deliver and optimise CRM campaigns driving customer engagement, retention and lifetime value across UK and EEA markets .

Posted 9/21/2026full-timeLondon • United KingdomMid-LevelSenior💰 £48,987 - £54,430 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in CRM and lifecycle marketing, focusing on delivering multi-channel campaigns that enhance customer engagement and retention. Proficient in leveraging data insights to optimize customer journeys and ensure compliance with GDPR regulations.

Highest-signal resume keywords

CRM Campaign ManagementLifecycle Marketing StrategiesData-Driven Decision MakingStakeholder ManagementHands-On Experience with Braze

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingCustomer SegmentationAutomated Customer JourneysCampaign Performance AnalysisPersonalisation StrategiesDynamic Content StrategiesRetention MarketingGDPR KnowledgeCustomer Engagement Metrics

Soft Skills

Communication SkillsProject ManagementStakeholder Management

Tools & Technologies

BrazeIterableSalesforce Marketing Cloud

Industry Keywords

FintechFinancial ServicesConsumer TechnologyHigh-Growth Environment

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Design, deliver and optimise CRM campaigns driving customer engagement, retention and lifetime value across UK and EEA markets
Own end-to-end delivery of multi-channel lifecycle campaigns across email, push, in-app messaging and SMS
Manage onboarding, activation and retention journeys
Leverage data and customer insights to deliver personalised experiences
Oversee campaign execution and quality assurance
Continuously test, learn and optimise initiatives
Advise stakeholders as a CRM subject matter expert on lifecycle and retention marketing best practices and emerging trends
Work closely with Growth, Product and Data teams

Requirements

What you’ll need

Proven experience in CRM, lifecycle marketing or retention marketing roles
Experience delivering multi-channel CRM campaigns across email, push notifications, in-app messaging and SMS
Strong understanding of customer segmentation, lifecycle marketing and retention strategies
Experience building and optimising automated customer journeys
Data-driven approach with ability to translate insights into actionable campaign improvements
Experience analysing campaign performance and customer engagement metrics
Knowledge of GDPR and CRM communication regulations across the UK and EEA
Strong stakeholder management, communication and project management skills
Experience working cross-functionally with Growth, Product and Data teams
Experience within fintech, financial services or consumer technology organisations
Hands-on experience with Braze
Hands-on experience with Iterable
Hands-on experience with Salesforce Marketing Cloud
Experience with personalisation and dynamic content strategies
Experience scaling CRM operations within a high-growth environment
Knowledge of emerging trends and best practices in lifecycle and retention marketing

Benefits

Comp & perks

Flexible working options, including hybrid working
Workplace adjustments for colleagues with disabilities
Pension contribution of up to 15%
Annual bonus award, subject to Group performance
Share schemes including free shares
Benefits adaptable to lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
Wellbeing initiatives
Generous parental leave policies
Learning, growth and development opportunities
Reasonable adjustments throughout the recruitment process