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Insights Manager – 12-Month FTC
Lloyds Banking Group. Provide insights for communication strategies .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong data analysis and visualization skills, with expertise in data storytelling and translating insights into actionable strategies. Proficient in using AI-enabled techniques and social listening to enhance corporate reputation and inform decision-making across diverse audiences.
Highest-signal resume keywords
Data AnalysisData VisualizationSocial ListeningAI-Enabled Insight TechniquesProject Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data StorytellingPrimary Research TechniquesSecondary Research TechniquesAutomated Text AnalysisScenario ModellingMarket ScansCompetitor ScansInsight Project DeliveryAudience Measurement ProcessesHorizon Scanning
Soft Skills
Strong Influencing SkillsConfidence Presenting DataCurious MindsetSelf-MotivatedCollaborative Working
Tools & Technologies
Agile MethodologiesOnline Media MonitoringBudget ManagementSupplier Management
Industry Keywords
Corporate CommunicationsPublic RelationsPolitical ResearchRegulatory ResearchInstitutional Audiences
About the role
Key responsibilities & impact- Provide insights for communication strategies
- Identify what resonates with and matters to audiences to support impactful campaigns and enhance reputation
- Develop understanding of drivers of the Group's external corporate reputation
- Conduct corporate audience deep dives and reputational trend analysis
- Explore and embed analytical approaches including AI-enabled research, social listening, narrative testing and horizon scanning
- Support refinement of audience measurement processes
- Champion insight-led strategy using data, technology and expert judgement
- Challenge assumptions, surface trade-offs and develop campaign direction
- Present insight developments at planning forums to facilitate strategy discussions
- Lead production and delivery of insight projects
- Support strategy planning through white space analysis, horizon scanning, market and competitor scans and other research
- Deliver ad hoc insights to inform decision making
- Work across political, regulatory, institutional, colleague and external audiences
Requirements
What you’ll need- Strong data analysis and data visualisation skills
- Experience collating existing research and business knowledge to identify how to use data most effectively
- Experience of data storytelling and using analytics to influence decision making
- Confidence presenting data and insight in an engaging way
- Experience of research involving political, public policy, regulatory or institutional audiences would be valuable
- Experience of colleague or employee research, with expertise in translating internal audience insight into practical recommendations
- Good understanding of primary research techniques and ability to turn information into practical insights
- Experience of social listening and secondary research techniques, including desk research and online media monitoring
- Experience experimenting with AI-enabled insight techniques, such as automated text analysis, scenario modelling or synthetic audiences
- Knowledge of how political, regulatory, economic and technological developments can impact reputational strategy
- Curious mindset and background in responsibly using AI to drive efficiency and improve creative outcomes
- Self-motivated and enthusiastic about collaborative working
- Project management skills, including familiarity with Agile approaches
- Supplier and budget management experience
- Strong influencing skills and comfort facilitating discussions with senior partners
- Confident mentoring skills
- Experience in an insight or communications agency, corporate communications, public relations or think-tank environment would be advantageous
Benefits
Comp & perks- A generous pension contribution of up to 15%
- An annual performance-related bonus
- Share schemes including free shares
- Benefits you can adapt to your lifestyle, such as discounted shopping
- 30 days holiday, with bank holidays on top
- A range of wellbeing initiatives and generous parental leave policies
- Flexible working options
- Reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns
- Opportunities to learn, grow and develop