Intermediaries Lead – Homes & Transport Full Funnel Marketing

Lloyds Banking Group

. Shape the intermediary marketing strategy across brand, proposition, product and broker communications .

Posted 10/28/2026full-timeHalifax • United KingdomSenior💰 £61,344 - £68,160 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated marketing strategies within the UK mortgage intermediary market, leveraging strong stakeholder management and people leadership skills to drive impactful communications and marketing delivery.

Highest-signal resume keywords

Integrated Marketing Strategy DevelopmentStakeholder ManagementPeople LeadershipB2B Financial Services DistributionPerformance Measurement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing CommunicationsContent StrategyRegulatory ComplianceCommercial JudgementCampaign Management

Soft Skills

Collaborative ApproachInfluential CommunicationPragmatic Problem-SolvingCuriosityStrategic Thinking

Tools & Technologies

Digital ChannelsBroker Enablement ToolsSourcing SystemsTrade MediaEmail Marketing

Industry Keywords

UK Mortgage Intermediary MarketBroker AudiencesB2B DistributionCreative AgenciesPublisher Partnerships

About the role

Key responsibilities & impact

Shape the intermediary marketing strategy across brand, proposition, product and broker communications
Build broker-facing activity supporting the transition from Halifax Intermediaries to Lloyds Intermediaries
Lead integrated campaigns across trade media, LinkedIn, email, website, events, partnerships and content
Partner with Intermediaries, agencies, trade media and internal teams to turn complex priorities into effective communications
Define success measures, use performance insight and broker feedback, and improve activity impact
Lead and develop a team of three direct reports
Set direction, build capability and enable high-quality intermediary marketing delivery at pace

Requirements

What you’ll need

Strong understanding of the UK mortgage intermediary market, broker audiences or B2B financial services distribution
Experience developing integrated marketing, communications or content strategies in a regulated environment
Ability to turn complex product, regulatory, technology or commercial topics into clear, practical communications
Strong stakeholder management skills, with confidence influencing senior colleagues and cross-functional teams
Experience working with creative, media, content or communications agencies
Commercial judgement, connecting marketing activity to business priorities, customer outcomes and performance measures
Knowledge of trade media, publisher partnerships, broker events, LinkedIn, email and intermediary digital channels (desirable)
Understanding of mortgage technology, sourcing systems, digital journeys or broker enablement tools (desirable)
Experience supporting brand transition, proposition launches, regulatory change or major communications programmes (desirable)
People leadership or matrix leadership experience (desirable)
Strategic, forward-looking approach
Collaborative and influential approach
Clear, pragmatic and action-oriented approach
Curiosity about brokers, markets, competitors and communication effectiveness
Comfortable challenging current thinking and identifying opportunities to create more impact

Benefits

Comp & perks

Flexible working options: Hybrid Working, Job Share
Pension contribution of up to 15%
Annual performance-related bonus
Share schemes including free shares
Benefits adaptable to lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
Wellbeing initiatives
Generous parental leave policies
Opportunities to learn, grow and develop
Reasonable adjustments for recruitment processes