Intermediary Marketing Lead – Homes & Transport

Lloyds Banking Group

. Build comprehensive marketing strategies across brand, proposition, product and broker communications .

Posted 10/30/2026full-timeHalifax • United KingdomSenior💰 £61,344 - £68,160 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive B2B marketing strategies, leveraging audience insights and performance feedback to drive commercial growth. Proven ability to lead teams and collaborate across organizational lines to deliver impactful marketing campaigns.

Highest-signal resume keywords

B2B Marketing ExperienceMultichannel Campaign ManagementAudience Insights UtilizationTeam LeadershipMarketing Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyCampaign ImplementationPerformance AnalysisEvent ManagementContent Creation

Soft Skills

Relationship ManagementCollaborationCommunication

Tools & Technologies

LinkedInEmail MarketingWeb PlatformsTrade Media

Industry Keywords

Financial ServicesIntermediary MarketingBroker CommunicationsMarket Dynamics

About the role

Key responsibilities & impact

Build comprehensive marketing strategies across brand, proposition, product and broker communications
Integrate audience insights, channel strategy and creativity into campaigns
Implement campaigns across trade media, LinkedIn, email, web, events, partnerships and content
Use performance insights and broker feedback to continually improve results
Connect Brands, Marketing & Experience, Intermediaries, agency partners, trade media and wider business collaborators
Translate complex changes, market dynamics and business priorities into clear, engaging broker-facing activities
Lead a team of three
Set direction, improve capabilities and develop conditions for high-quality intermediary marketing execution at pace
Drive broker consideration and advocacy and support commercial growth across the channel

Requirements

What you’ll need

Proven B2B marketing experience is essential
Experience developing and delivering marketing strategies for business, professional or intermediary audiences
Financial services, mortgages or intermediary marketing experience advantageous but not essential
Proven experience developing and delivering coordinated marketing strategies and plans
Ability to use audience and market insights to align activities with business priorities
Demonstrated ability to coordinate and manage connected multichannel campaigns
Ability to use performance feedback to refine activities and drive commercial outcomes
Outstanding relationship management skills
Experience aligning senior colleagues, cross-functional teams and external partners
Expertise translating brand strategy into clear, coherent audience activities
Ability to collaborate across organizational lines and with external partners
Ability to transform complex product, regulatory, technology or commercial information into clear, relevant content
Marketing performance analysis experience useful
External communications and public relations experience useful
Event management experience useful

Benefits

Comp & perks

Flexible working options, including hybrid working and job share
Pension contribution of up to 15%
Annual performance-related bonus
Share schemes including free shares
Lifestyle benefits such as discounted shopping
30 days' holiday, plus bank holidays
Wellbeing initiatives
Generous parental leave policies
Reasonable workplace adjustments and flexibility in office attendance, location and working patterns
Learning, growth and development opportunities
Disability Confident Scheme interview guarantee for eligible applicants