Social Media Analyst – Performance

Lloyds Banking Group

. Own reporting across LinkedIn, TikTok, YouTube and Instagram, turning organic and paid performance into insight, recommendations and action .

Posted 11/11/2026full-timeBristol • United KingdomMid-LevelSenior💰 £61,344 - £68,130 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media analytics and insight generation, leveraging tools like Brandwatch and Power BI to inform strategic decisions. Capable of turning data into actionable recommendations while maintaining a strong focus on data quality and reputational risk management.

Highest-signal resume keywords

Social Media AnalyticsBrandwatch ExpertisePower BI ReportingData Quality ManagementCollaborative Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media AnalyticsData AnalysisReportingBoolean QueriesDashboard DevelopmentPerformance BenchmarkingContent Performance InsightAI UtilizationEmerging Technology MonitoringReputational Risk Management

Soft Skills

CuriosityGood JudgementAttention to DetailCollaborative CommunicationCalm Under Pressure

Tools & Technologies

BrandwatchPower BIMeltwaterSprinklrSocial Listening Tools

Industry Keywords

Social MediaDigital DiscoverabilityContent StrategyAudience EngagementEmerging Formats

About the role

Key responsibilities & impact

Own reporting across LinkedIn, TikTok, YouTube and Instagram, turning organic and paid performance into insight, recommendations and action
Develop Power BI reporting and use historical data to benchmark performance, identify patterns and highlight priorities
Partner with social media managers and creative colleagues to shape content, formats, distribution and testing
Build a test-and-learn culture and share findings with colleagues and senior collaborators
Monitor changes in platforms, algorithms, audiences, competitors and culture
Track emerging formats, features and measurement approaches
Bring insight into content reviews and planning
Maintain social listening, monitoring, alerts and escalation across priority topics and reputational risks
Identify emerging issues, misinformation and unusual patterns and inform colleagues
Develop searches, Boolean queries, dashboards, alerts and escalation frameworks
Support live issues and major announcements with timely analysis
Build expertise in Brandwatch, Meltwater and Sprinklr and maximise their value
Identify opportunities involving AI, automation and technology
Maintain data and dashboard governance and resolve issues with suppliers and internal partners
Explore connections between social, search, GEO and generative AI using responsible AI and human validation

Requirements

What you’ll need

Experience in social media analytics, insight and listening, ideally within a large or complex organisation
Strong understanding of social platforms, audiences, content performance and the wider social landscape
Experience using Brandwatch or similar listening tools, alongside Power BI or equivalent, including dashboards, queries, alerts and reporting
Ability to turn quantitative and qualitative data into clear, practical recommendations
Good judgement around monitoring, escalation and reputational risk
Close attention to data quality and detail
Curiosity about changes in platforms, technology and culture, including GEO, digital discoverability and generative AI
Experience using AI responsibly to improve efficiency and creativity
Clear, confident and collaborative communication skills
Ability to share insight with different audiences and work calmly in fast-moving situations

Benefits

Comp & perks

A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes, including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
Wellbeing initiatives and generous parental leave policies
Flexible working options, including flexibility in when hours are worked, hybrid working and job share
Reasonable workplace adjustments, including flexibility in office attendance, location and working patterns
Reasonable adjustments throughout the recruitment process