Demand Generation Manager

Loadsmart

. Own pipeline and product KPIs for the product line .

Posted 11/10/2026full-timeChicago • Illinois • United StatesMid-LevelSenior💰 $120,000 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Demand Generation and Growth Marketing, with a strong focus on pipeline management, go-to-market strategy, and multi-channel campaign execution. Proficient in leveraging AI tools and analytics platforms to drive product positioning and competitive insights.

Highest-signal resume keywords

B2B Demand GenerationGo-To-Market StrategyPaid Media ManagementSalesforce ProficiencyAI Tools Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementBudget ManagementCampaign PlanningCompetitive AnalysisSales Enablement

Soft Skills

LeadershipMentoringCollaboration

Tools & Technologies

SalesforceHubSpotGoogle AnalyticsGoogle Tag Manager

Industry Keywords

Product MarketingDemand GenerationGrowth MarketingMulti-Channel CampaignsWin/Loss Analysis

About the role

Key responsibilities & impact

Own pipeline and product KPIs for the product line
Set the marketing plan and own the budget behind it
Lead go-to-market strategy for the product line
Partner with Product on commercial release planning
Shape positioning and messaging against competitors and industry trends
Turn competitive intelligence into campaigns and Sales insights
Run win/loss analysis on marketing pipeline
Plan and launch multi-channel campaigns
Own paid media budget, bidding, landing pages, tracking, and testing
Manage the pillar's Product Marketing & Sales Enablement manager
Work with content marketing, lifecycle and email, events, design, and web teams
Take Loadsmart AI to market and own the pipeline across ShipperGuide and Loadsmart AI

Requirements

What you’ll need

5+ years in B2B demand generation or growth marketing, with a pipeline number you owned and hit
Hands-on experience with paid search and paid media, including budgets, bids, tracking, and landing pages
Proficiency with Salesforce, HubSpot, Google Analytics, and Google Tag Manager
Experience taking products to market with Product and Sales, including launches, positioning, and competitive work
Fluent with AI tools, such as Claude, with real examples
Experience managing or mentoring at least one marketer
Applicants must be currently authorized to work in the United States on a full-time basis
Successful completion of electronic background checks required

Benefits

Comp & perks

Competitive base salaries
Extremely competitive Equity package
Loadie Time Off — PTO and sick days without a limit
Comprehensive Medical, Dental, and Vision insurance plans
401k Match
Stock options