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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing client relationships and driving financial performance across a portfolio of corporate and franchise clients. Proven ability to lead account strategy, oversee P&L, and achieve growth objectives while ensuring client satisfaction.
Highest-signal resume keywords
Digital MarketingClient LeadershipAccount ManagementP&L ManagementFranchise System Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Financial Performance ManagementPortfolio Growth StrategyRevenue RetentionClient Satisfaction MetricsBudget ManagementContract NegotiationChange Order ManagementMarket ExpansionPerformance CoordinationFranchisee Value Proposition
Soft Skills
Relationship BuildingProblem SolvingLeadershipCommunicationStakeholder Engagement
Industry Keywords
Franchise ManagementCorporate Client RelationsEnterprise ExpansionMarketing TechnologiesClient Retention Strategies
About the role
Key responsibilities & impact- Own the business, financial performance and growth of a portfolio of corporate, enterprise and franchisor clients
- Lead executive client relationships across corporate executives, day-to-day franchisor contacts, field and operations leaders, and participating franchisees
- Resolve disconnects between corporate expectations and franchisee realities before they affect retention
- Drive enterprise expansion and enrolled-location growth through additional services, channels, brands, markets, participation barriers, the franchisee value proposition and adoption
- Own account strategy for franchise conventions and system-wide events, including goals, offers, Location3 participation and investment, and follow-through on leads and commitments
- Own portfolio P and L, including revenue, retention, scope, contracts, pricing within approved parameters, budgets, delivery expenses, change orders and profitability
- Directly manage and develop the Account Manager and Local Marketing Manager
- Coordinate delivery across Performance, Organic and Marketing Technologies
- Meet portfolio revenue retention, enterprise expansion, enrolled-location growth, portfolio margin, convention enrollment and qualified pipeline, client satisfaction, stakeholder coverage and expansion pipeline objectives
Requirements
What you’ll need- Seven to twelve years in digital marketing, client leadership or agency account management, with retention, expansion or portfolio financial accountability alongside delivery responsibility
- Understands the client’s business plan, unit economics and franchise system well enough to find the root cause of a problem rather than the symptom
- Knows that a commitment made at corporate has to be deliverable through the franchisee-facing model
- Wants to carry a portfolio P and L and two separate growth numbers, not just a relationship
- Full-time, exempt position
Benefits
Comp & perks- Eligible for the annual company bonus, paid on company performance
- Medical, dental and vision cover
- A 401(k) with company match
- Wellbeing stipends
- Paid time off
- Support for remote working
