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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in digital media buying, focusing on programmatic and paid social campaign activation, optimization, and reporting. Proven ability to analyze campaign performance, ensure quality assurance, and meet client performance targets.
Highest-signal resume keywords
Digital Media BuyingProgrammatic Campaign ActivationPaid Social Campaign OptimizationMeta Ads ManagerAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign MeasurementAttributionPerformance OptimizationBudget PacingQuality Assurance
Soft Skills
Attention to Detail
Tools & Technologies
Demand-Side PlatformBasis
Industry Keywords
Campaign ReportingClient Performance TargetsMulti-Location AccountsCreative Performance
About the role
Key responsibilities & impact- Build, launch, optimize and report on programmatic and paid social campaigns across enterprise and multi-location accounts
- Manage campaign activation across programmatic and paid social channels
- Optimize bids, budgets, audiences, placements, inventory, and creative performance in-platform
- Monitor budget pacing and delivery, identifying performance risks and opportunities early
- Conduct campaign measurement, testing, quality assurance, and tracking validation
- Produce platform reporting and campaign documentation
- Collaborate with strategy, analytics, account, and creative teams
- Meet client performance targets, build accuracy and quality assurance standards, and deliver accurate pacing
Requirements
What you’ll need- Five or more years hands-on digital media buying experience, including programmatic and paid social campaign activation, optimization, pacing, and reporting
- Experience with Meta Ads Manager and at least one demand-side platform; Basis experience preferred
- Strong analytical skills and understanding of campaign measurement, attribution, and performance optimization
- Attention to detail, quality assurance, and accurate execution
- Desire to develop deep platform expertise and continuously improve performance outcomes
Benefits
Comp & perks- Eligible for the annual company bonus, paid on company performance
- Medical, dental and vision cover
- A 401(k) with company match
- Wellbeing stipends
- Paid time off
- Support for remote working
