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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in media strategy development and hands-on paid search management, with a strong focus on optimizing SEM performance and translating consumer data into actionable strategies. Proficient in building client-facing deliverables and presenting insights to stakeholders while maintaining a collaborative and organized approach.
Highest-signal resume keywords
Media Strategy DevelopmentPaid Search ManagementSEM FundamentalsPerformance Metrics FluencyClient-Facing Deliverables
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Audience Cohort ProfilingMarket SizingTesting Framework DesignKeyword StrategySmart BiddingConversion TrackingData Feed ManagementBudget AllocationAd Copy OptimizationSearch Term Analysis
Soft Skills
Presentation SkillsProactive OwnershipCollaborationOrganizational SkillsDocumentation Habits
Tools & Technologies
Google AdsMicrosoft AdsGTM
Industry Keywords
Digital AdvertisingMedia Consumption TrendsPerformance MetricsSEM Account ArchitectureTesting Priorities
About the role
Key responsibilities & impact- Lead media strategy development for enterprise and multi-location clients
- Size total addressable markets, build audience cohort profiles, and map media consumption habits
- Build and maintain client playbooks documenting strategic approach, channel mix, budget allocation logic, and testing priorities
- Design structured testing frameworks such as TELO (Test, Evaluate, Learn, Optimize)
- Recommend channel and budget allocations across paid search, paid social, programmatic, display, and video
- Translate market research, consumer behavior data, and competitive analysis into strategic direction
- Present media strategies and performance narratives directly to clients
- Collaborate with cross-functional teams to align strategy with execution and broader marketing objectives
- Monitor emerging media consumption and digital advertising trends
- Contribute to shared standards, templates, and best practices
- Manage hands-on SEM execution across Google and Microsoft Ads
- Own SEM account architecture, bid strategy, keywords, and match types
- Optimize bidding, targeting, ad copy, and account structure
- Manage SEM budgets, pacing, and spend reallocation
- Report on SEM metrics and present paid search audits
- Help refine SEM standard operating procedures and identify automation opportunities
Requirements
What you’ll need- 5-7+ years of experience spanning media strategy and planning and hands-on paid search management, ideally with enterprise or multi-location clients
- Demonstrated ability to size total addressable markets, build audience and cohort profiles, and craft compelling narratives that translate research and consumer data into media strategy
- Experience building client-facing strategic deliverables such as playbooks, testing frameworks, and channel or budget recommendations
- Fluency in core performance metrics (CPA/CPL, ROAS, CAC, CVR, impression share, lost impression share)
- Deep command of SEM fundamentals: keyword strategy, match types, auction dynamics, Smart Bidding, and search term analysis
- Experience with GTM, conversion tracking, and data feed management
- Holistic understanding of the digital advertising landscape and current media consumption trends
- Confident, polished presentation skills for client and executive stakeholders
- Proactive ownership and account-first mindset
- Comfortable setting strategic direction and performing in-platform work
- Highly organized with strong QA discipline and documentation habits
- Collaborative approach and willingness to help junior practitioners grow
Benefits
Comp & perks- Commission on new business
- Eligible for the annual company bonus, paid on company performance
- Medical, dental and vision cover
- A 401(k) with company match
- Wellbeing stipends
- Paid time off
- Support for remote working
