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Lonza

EMEA Regional Pharma Marketing Lead

Lonza

. Develop and lead execution of marketing strategies that directly impacts revenue growth through enhanced lead generation and customer engagement at EMEA level .

Posted 10/7/2026full-timeColmar • FranceSenior💰 €76,500 - €107,100 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing and executing revenue-driven digital marketing strategies, with a strong focus on lead generation and customer engagement in the pharmaceutical or nutraceutical industries. Proficient in leveraging customer insights and collaborating with sales teams to enhance marketing effectiveness.

Highest-signal resume keywords
Digital Marketing ExpertiseRevenue GenerationSales Enablement ProgramsCampaign Performance AnalysisMaster’s Degree in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Digital MarketingLead GenerationCustomer EngagementCampaign Performance TrackingWebinarsPaid MediaSocial Media MarketingEmail MarketingDigital AdvertisingThought Leadership Development
Soft Skills
Excellent CommunicationBusiness Acumen
Industry Keywords
Pharmaceutical IndustryNutraceutical IndustryEMEA Marketing Strategies

About the role

Key responsibilities & impact
  • Develop and lead execution of marketing strategies that directly impacts revenue growth through enhanced lead generation and customer engagement at EMEA level
  • Implement revenue-driven digital marketing initiatives such as webinars, paid media, social media, e-mail marketing, and digital advertising
  • Leverage customer insights to inform marketing strategies
  • Collaborate with sales teams to provide insights, tools, and content that support sales enablement and customer engagement
  • Develop and implement sales enablement programs
  • Track and analyze digital campaign performance, focusing on lead generation, customer engagement, and revenue contribution
  • Develop and execute thought leadership programs through digital channels

Requirements

What you’ll need
  • Master’s degree in Marketing, Business, or Pharmaceutical Sciences
  • Experience in marketing, with proven expertise in digital marketing and revenue generation within the pharmaceutical or nutraceutical industries
  • Strong track record of executing revenue-generating digital campaigns
  • Excellent communication, business acumen, and a deep understanding of the digital landscape
  • Fluent in English
  • French an advantage

Benefits

Comp & perks
  • An agile career and a dynamic work culture
  • An inclusive and ethical workplace
  • Compensation programs that recognize high performance
  • Numerous lifestyle, family, and leisure benefits
  • Relocation assistance for eligible candidates and their families