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Loora

User Acquisition Manager – Web2App

Loora

. Run and scale campaigns across Google Ads (Search, Demand Gen, etc.) and other paid channels with a focus on revenue-based goals.

Posted 10/17/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in User Acquisition and Performance Marketing, with a strong focus on Google Ads and Web2App strategies. Proficient in managing substantial budgets while optimizing for key performance metrics such as CAC, LTV, and ROAS.

Highest-signal resume keywords
User AcquisitionPerformance MarketingGoogle AdsWeb2App StrategyData Analysis

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
User AcquisitionPerformance MarketingGoogle AdsWeb2App FunnelsBudget ManagementConversion OptimizationData AnalysisAI ToolsFunnel Performance AnalysisGrowth Experimentation
Soft Skills
CuriosityBold Decision-MakingCollaboration
Tools & Technologies
AppsFlyerGA4Business Intelligence Tools
Industry Keywords
CACLTVROASSubscription-Based ProductsConversion Flows

About the role

Key responsibilities & impact
  • Run and scale campaigns across Google Ads (Search, Demand Gen, etc.) and other paid channels with a focus on revenue-based goals.
  • Define and lead the company’s Web2App strategy, optimizing quiz-based funnels to drive high-intent users into the app.
  • Analyze funnel performance end-to-end to identify and eliminate conversion bottlenecks.
  • Manage $1M+ monthly budgets, optimizing for CAC, LTV, and ROAS.
  • Collaborate with Product, Data, and Creative teams to ideate, test, and launch growth experiments quickly.
  • Introduce new ideas, tools, and approaches to continuously improve acquisition efficiency.

Requirements

What you’ll need
  • 4–6 years of hands-on User Acquisition / Performance Marketing experience, with strong focus on Google Ads (Search, Demand Gen) and Web2App funnels.
  • Proven success managing $1M+ monthly budgets with strong ROAS for subscription-based products.
  • Deep understanding of web funnels and Web2App conversion flows — advantage.
  • Data-fluent: experienced with AppsFlyer (or similar MMP), GA4 and BI tools.
  • AI-savvy, comfortable with AI tools and utilizes them in your day to day.
  • Hands-on, curious, and comfortable taking bold bets and learning fast.
  • Fluent in English.