Social Media Manager

Loot Labs, Inc

. Own day-to-day strategy, publishing, and performance across TikTok, YouTube (including Shorts), Instagram, X, and Reddit, with a distinct playbook for each .

Posted 11/5/2026full-timeRemoteMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in social media strategy and content creation, with a strong focus on driving audience engagement and measurable acquisition through platforms like TikTok, YouTube, and Instagram. Proficient in storytelling and analytics, with a deep understanding of trading cards and collectibles.

Highest-signal resume keywords

Social Media StrategyContent CreationAudience GrowthAnalytics ProficiencyFluency in Trading Cards

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content WritingVideo EditingStorytellingTrend AnalysisPerformance ReportingCall to Action TestingAttribution AnalysisNative Platform AnalyticsCreator CollaborationMobile App Marketing

Soft Skills

AdaptabilityCreativityCommunicationCollaborationTime Management

Tools & Technologies

CapCutAdobe PremiereSocial Media PlatformsUTM TrackingLink-in-Bio Tools

Industry Keywords

Consumer BrandMedia CompanyTrading CardsCollectiblesUser-Generated ContentCommunity EngagementReferral ProgramsFast-Paced Environment

About the role

Key responsibilities & impact

Own day-to-day strategy, publishing, and performance across TikTok, YouTube (including Shorts), Instagram, X, and Reddit, with a distinct playbook for each
Catch trends, sounds, memes, and hobby moments early, and get on-brand content live the same day while they're still rising
Write, shoot, and edit native short-form content
Develop recurring series such as pack openings, pull reactions, hobby explainers, and community spotlights
Drive signups, app installs, first purchases, and referral activity from social
Test calls to action and conversion paths from content to product
Work with Growth and Analytics on attribution using UTMs, link-in-bio, promo codes, and app deep links
Report acquisition by channel, not just reach
Grow the sports card audience with the same intent as TCG
Partner with Influencer, Field, and Community teams to amplify creator content
Turn cons and nationals into a month of posts
Promote the referral program and Discord
Build systems, partners, and creator sources that let output scale beyond what one person can make
Make social a measurable acquisition channel, growing signups, installs, and first purchases attributed to owned social

Requirements

What you’ll need

3+ years running social for a consumer brand, app, or media company, with a track record of growing an audience and tying it to signups, installs, or revenue
Experience as a creator, editor, writer, or producer at a media brand, publisher, or creator-led company
Ability to write a hook and tell a story in 15 seconds
Working fluency in trading cards and collectibles, whether TCG (Pokémon, Magic, One Piece, Lorcana) or sports cards
Knowledge of what a chase card is, why grading matters, and what makes a pull go viral
Familiarity with TikTok, YouTube, X, and Reddit, and ability to adapt trends so they feel native to the brand
Comfortable shooting on a phone and editing in CapCut, Premiere, or similar
Fluent in native platform analytics
Sharp writing and a consistent brand voice across every post
Preferred: active collector who collects, breaks, or grades cards and knows the hobby's creators and communities
Preferred: built a following on any platform
Preferred: experience feeding organic content into paid teams or working with UGC creators
Preferred: experience driving installs for a mobile app
Preferred: ability to ship a lot, learn fast, and keep quality high
Preferred: comfortable working in a fast-paced, remote environment with shifting priorities

Benefits

Comp & perks

15 days of accrued PTO
7 days of sick-leave, front-loaded at the start of the year
10 paid company holidays
Generous vision, dental, and health benefits, with 97% contribution to premium
401k Matching