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LOTARO

Head of Lead Generation

LOTARO

. Own the development, performance, and continuous improvement of lead generation .

Posted 10/31/2026full-timeRemoteSenior💰 €4,000 - €10,000 per monthWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in lead generation strategies, B2B customer acquisition, and team leadership. Proficient in leveraging technology and AI tools to optimize sales processes and achieve performance targets.

Highest-signal resume keywords
Lead Generation Strategy DevelopmentB2B Customer AcquisitionCold-Calling ExperienceSales Team LeadershipAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Lead GenerationCold CallingKPI AnalysisProcess OptimizationScript Development
Soft Skills
Strategic ThinkingCoachingTraining
Tools & Technologies
LinkedIn OutreachCold EmailPaid AdsAutomation Tools
Industry Keywords
B2B SalesLead QualificationSales Performance Improvement

About the role

Key responsibilities & impact
  • Own the development, performance, and continuous improvement of lead generation
  • Contact prospective B2B customers by phone, qualify leads, and schedule appointments for the sales team
  • Lead the cold-calling team, train new employees, and coach the team
  • Further develop the lead generation strategy, define targets, and optimize existing processes
  • Manage and develop additional channels such as LinkedIn outreach, cold email, and paid ads
  • Analyze KPIs, identify opportunities for improvement, and ensure individual and team goals are achieved
  • Develop scripts, standards, and best practices for efficient and scalable lead generation
  • Leverage technology, AI, and automation to continuously optimize processes

Requirements

What you’ll need
  • At least 1 year of hands-on cold-calling experience
  • Experience in B2B new customer acquisition
  • Experience leading and training sales teams
  • Technically savvy, passionate about processes, and experienced with AI tools, with a strong interest in applying them strategically in sales
  • Ideally, experience with additional outbound channels
  • Strategic thinker with a strong hands-on mentality

Benefits

Comp & perks
  • Professional development and training
  • Flexible working hours
  • 100% remote — work from anywhere!
  • Permanent employment contract
  • 40 hours per week