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Senior Manager, Commercial Strategy
LOVB Minnesota. Serve as a strategic commercial advisor to LOVB Pro teams, primarily focused on ticketing and sponsorship performance .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong expertise in ticket sales and sponsorship strategy, with a focus on developing KPIs, performance reporting, and actionable insights from commercial data. Proven ability to partner with senior leaders and influence business decisions while managing multiple priorities across teams.
Highest-signal resume keywords
Ticket Sales StrategySponsorship Sales StrategyRevenue StrategyCommercial Data AnalysisKPI Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Ticket SalesSponsorship SalesRevenue GenerationPerformance ReportingSales Strategy DevelopmentPipeline ManagementData AnalysisForecastingBenchmark EstablishmentInventory Management
Soft Skills
Communication SkillsPresentation SkillsStakeholder ManagementOrganizational SkillsRelationship Building
Tools & Technologies
Ticketing PlatformsCRM SystemsCommercial Reporting SystemsDashboardsSponsorship Pipeline Tools
Industry Keywords
Professional SportsEntertainmentLive EventsCommercial OperationsRevenue Strategy
About the role
Key responsibilities & impact- Serve as a strategic commercial advisor to LOVB Pro teams, primarily focused on ticketing and sponsorship performance
- Evaluate team performance, identify growth opportunities, strengthen sales strategies, and build sustainable commercial capabilities
- Analyze ticket sales, attendance, gate receipts, pipelines, sponsorship performance, and other commercial data
- Develop ticketing KPIs, benchmarks, dashboards, scorecards, forecasts, and performance reporting
- Lead ticketing and sponsorship strategy deep dives, action plans, and progress tracking
- Advise teams on pricing, inventory management, sales sequencing, lead generation, retention, renewals, customer acquisition, sponsorship packaging, inventory, pricing, prospecting, and pipeline development
- Identify and scale successful approaches, best practices, tools, templates, case studies, and resources across LOVB markets
- Diagnose commercial challenges and provide actionable recommendations to team leadership
- Partner with Team Presidents, commercial leaders, League Partnerships, and cross-functional teams
- Provide hands-on support during ticket launches, renewal campaigns, and major sponsorship initiatives
- Conduct market visits and work alongside team commercial staff
- Lead league-wide ticketing and sponsorship working groups and support training and professional development
Requirements
What you’ll need- Bachelor's degree required
- 7+ years of relevant experience in professional sports, entertainment, live events, or a related commercial environment
- Significant experience in ticket sales, sponsorship sales/strategy, revenue strategy, or commercial operations, with deep expertise in at least one of ticketing or sponsorship
- Experience developing sales strategies, evaluating pipelines, establishing KPIs, and measuring performance against revenue goals
- Experience partnering with senior business and commercial leaders
- Demonstrated experience using commercial data and insights to influence business decisions and revenue performance
- Strong expertise in professional sports ticketing, sponsorship, revenue strategy, or commercial operations
- Strong understanding of ticket sales, sponsorship sales, pipeline management, pricing, inventory, and revenue-generation strategies
- Strong analytical capabilities and ability to work with commercial data, dashboards, forecasts, KPIs, and performance reporting
- Ability to establish benchmarks and translate complex data into clear recommendations for senior leaders
- Demonstrated ability to build trusted relationships and influence leaders without direct authority
- Ability to operate as both a strategic advisor and hands-on problem solver
- Exceptional communication, presentation, facilitation, and stakeholder-management skills
- Strong organizational skills with the ability to manage priorities across multiple teams and workstreams
- Preferred: experience with professional sports leagues, teams, ticketing platforms, CRM systems, sponsorship pipeline tools, commercial reporting systems, dashboards, benchmarks, forecasts, and performance reporting
- Passion for LOVB's mission and commitment to helping teams build sustainable, high-performing businesses
Benefits
Comp & perks- Remote work environment
- Regular and occasional travel to LOVB markets, team meetings, league events, planning sessions, and business events
- Professional development and training opportunities
- Collaborative remote work environment